Senior Manager, Section Head of Digital and Social Marketing

Responsibilities: Formulate, execute and manage result-driven product marketing activities for BOCHK personal banking, develop short-term and long-term marketing strategies. Lead and execute thematic marketing campaigns and events for retail banking products, including FX, insurance, payroll, and deposits, to drive business growth. Develop and implement a comprehensive social media strategy and content plan. Collaborate with internal teams to create and curate high-quality, engaging, and visuall

Bank Of China (Hong Kong) Limited - Hong Kong - Full time

Salary: Competitive

Responsibilities:
  • Formulate, execute and manage result-driven product marketing activities for BOCHK personal banking, develop short-term and long-term marketing strategies.
  • Lead and execute thematic marketing campaigns and events for retail banking products, including FX, insurance, payroll, and deposits, to drive business growth.
  • Develop and implement a comprehensive social media strategy and content plan.
  • Collaborate with internal teams to create and curate high-quality, engaging, and visually appealing content for social media platforms such as Instagram, WeChat, and Xiaohongshu.
  • Build and maintain strong relationships with influencers, brand ambassadors, and online communities to enhance brand reach and engagement.
  • Analyze performance metrics and generate insightful reports to assess campaign effectiveness, optimize resources, and maximize customer engagement, sales, and revenue growth.
  • Manage marketing budgets effectively, ensuring cost control and the optimal allocation of funds for all sales and marketing initiatives.
Requirements:
  • Bachelor's degree in Business Administration, Marketing, Economics, Finance, or a related field
  • Minimum of 12 years of solid experience in marketing, including at least 5 years in a leadership role
  • Strong expertise in digital and social media marketing, with a solid understanding of relevant technologies
  • Excellent written and verbal communication skills, including proficiency in copywriting and editing
  • A creative mindset with a keen eye for design trends and brand storytelling
Apply
22818067

OTHER ASIAXPAT SITES:

Ad