Senior Retail Banking Product Manager, Unsecured Lending (Section Head - Product and Marketing)

Responsibilities: Devise product and marketing strategies to drive personal loan balances, revenue and market share growth Responsible for acquisition and retention strategies to expand the customer base; leverage on customer analytics to deepen personal loan penetration into existing customer base and cross-sell of banking products Lead new product and enhancement initiatives and responsible for product planning, commercialization and execution throughout the product life cycle Enhance brand aw

Bank Of China (Hong Kong) Limited - Hong Kong - Full time

Salary: Competitive

Responsibilities:
  • Devise product and marketing strategies to drive personal loan balances, revenue and market share growth
  • Responsible for acquisition and retention strategies to expand the customer base; leverage on customer analytics to deepen personal loan penetration into existing customer base and cross-sell of banking products
  • Lead new product and enhancement initiatives and responsible for product planning, commercialization and execution throughout the product life cycle
  • Enhance brand awareness through marketing campaigns and strategic partnership
  • Collaborate with risk management team to maintain a healthy personal loan portfolio, review underwriting criteria and develop credit control measures
  • Review pricing strategies to ensure competitiveness while optimizing risk-adjusted returns on unsecured loan products
  • Ensure compliance with regulatory requirements and internal policies
Requirements:
  • Degree holder of Business Administration, Marketing, Finance or related disciplines
  • At least 8 years' relevant experience in banking industry, solid experience on retail lending business is preferred
  • Possess strong business mindset and marketing skills
  • Possess strong leadership, interpersonal and people management skills
  • With credit risk management experience is a plus
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22818069

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