At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone. It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on. About the Role Through integrated marketing campaign to support promotion, communication & event of AIA Premier Agency for Hong Kong and Macau market
Roles and Responsibilities: - Develop integrated marketing campaign through above the line & below the line promotion & communication
- Formulate comprehensive marketing strategy from value proposition to segmented marketing to incorporate with overall agency recruitment & leader development strategies
- Drive core stakeholder involvement, including cross department coordination and agency engagement
- Ensure marketing initiatives in line with key business focuses and complied with regulatory, compliance and risk requirements
- Manage external partners to ensure a smooth launch of campaigns, events, and marketing communication initiatives. Orchestrate resources and ensure campaigns deliver within set timeline
- Manage budget to maximize the ROI derived from campaigns
Minimum Job Requirements: - 6-8 years working experience in Marketing / Advertising agency / Production House, experience in financial industry is value added & reputable brand is preferred
- Strategical mindset and business focus. Hands on experience in campaign management, project leading and content management
- Strong people and relationship building skills across internal stakeholders and external partners management
- Excellent time management and project management skills
- A team player, organized, reliable, dynamic and adaptive to changes
- University graduate major in Marketing, Communication, or related disciplines
- Candidates with less experience may be considered for Premier Agency Development, Specialist
Others: - You are required to obtain relevant license if your job involves in regulated activities
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.