Key Areas of Responsibilities
Branding and marketing communications:
- Develop and execute branding strategies to elevate corporate image and reputation
- Draft and issue compelling media releases and oversee media monitoring for company events and key issues
- Create and manage content for social media platforms including WeChat, LinkedIn, X, ensuring alignment with branding objectives
- Support different business lines in media engagements and corporate storytelling
Employee Communications and Event Management:
- Support the management of staff communications events i.e. global Town Halls, company anniversary celebrations, employee events
- Draft and issue news stories on the intranet, staff communications notes etc.
Corporate philanthropy: Oversee the operations and marketing of CSIs charitable trust
- Produce quality industry/peer research and benchmarking analysis
- Develop marketing and communications materials to promote the charitable initiatives
- Liaise with internal and external stakeholders to ensure smooth operations of charitable initiatives
Requirements
- Undergraduate degree or higher in communications, marketing, journalism, or a related field
- 6-8 years experience in B2B communications, media or marketing either in-house or with a public relations consultancy in the financial or related industry
- Have excellent English and Chinese (Mandarin) written and spoken communications skills, including the ability to write English and Simplified Chinese copy for marketing documents
- Have Web and intranet writing and content management skills and experience
- Demonstrated success in branding campaigns and event management
- Experience in managing or supporting corporate philanthropy initiatives is highly preferred
- Understand the media landscape and communications trends, and be confident in dealing with media and journalists
- A team player, driven and proactive
- Proficiency in Microsoft Office, particularly Word and PowerPoint