Senior Product Manager, Platform Management

JOB RESPONSIBILITIES: Develop and implement growth strategies to increase user acquisition, engagement, and retention on the platform. Develop the overall strategy and processes for creating, organizing, and managing digital content on the platform and various channels, including websites, apps, and other online properties. Analyze data to identify growth opportunities, understand user behavior, and measure the effectiveness of growth initiatives. Improve the user experience on the platform to e

Bank Of China (Hong Kong) Limited - Hong Kong - Full time

Salary: Competitive

JOB RESPONSIBILITIES:
  • Develop and implement growth strategies to increase user acquisition, engagement, and retention on the platform.
  • Develop the overall strategy and processes for creating, organizing, and managing digital content on the platform and various channels, including websites, apps, and other online properties.
  • Analyze data to identify growth opportunities, understand user behavior, and measure the effectiveness of growth initiatives.
  • Improve the user experience on the platform to enhance engagement and retention.
  • Manage projects related to platform development, updates, and growth initiatives.
  • Study market and competitive landscape and identify new initiatives to grow the business.
DESIRED QUALIFICATIONS:
  • Strong analytical skills: Ability to analyze data, identify trends, and make data-driven decisions.
  • Strategic thinking: Ability to develop and execute growth strategies.
  • Project management skills: Ability to manage projects and timelines effectively.
  • Communication skills: Ability to communicate effectively with cross-functional teams.
  • Technical understanding: Familiarity with platform technologies and best practices.
  • Experience in a relevant industry: Experience in digital payment, e-commerce, daily service platforms is preferred.
  • More than 6 years' experience in Fintech, Marketing, Operations, Business Development, or other related fields.
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