Responsibilities
- Develop and implement integrated marketing communication strategies that align with overall business objectives and brand positioning.
- Create compelling content for various platforms, including in-app, websites, social media, press releases, and internal communications, ensuring alignment with brand voice and messaging guidelines.
- Collaborate with cross-functional teams, including product, growth, and executive leadership, to gather insights and craft targeted messaging that resonates with key stakeholders.
- Manage and optimize the marketing communications calendar to ensure timely delivery of campaigns and communications.
- Analyze and report on the effectiveness of communication initiatives, using data-driven insights to refine strategies and improve engagement metrics.
- Stay abreast of industry trends and emerging technologies to ensure communications strategies are cutting-edge and effective.
Required and Preferred Qualifications Required:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in marketing communications, public relations, or a similar role within a corporate environment.
- Proven track record of developing and executing successful marketing campaigns that drive engagement and business results.
- Exceptional written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively.