About Accenture：
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services-all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 506,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.
The company has been operating in Greater China for over 30 years. Today, it has more than 17,000 people servicing clients across the region with offices in the cities including Beijing, Shanghai, Dalian, Chengdu, Guangzhou, Shenzhen, Hong Kong and Taipei. As a trusted Partner of Choice for digital transformation, Accenture is bringing more innovation to the business and technology ecosystems and helping Chinese enterprises and the government to embrace digitization and enhance global competitiveness to succeed in the new era.
For more information about Accenture, please visit its corporate homepage www.accenture.com and its Greater China homepage www.accenture.cn .
About Accenture Song：
As one of the key services under Accenture, Accenture Song is in the business of Experience. We connect deep human and business insights with the possibilities of technology to define and deliver new realities. We're committed to helping clients design, build, communicate and run Experiences that make peoples' lives better, more productive and more meaningful. Visit http://www.accenturesong.com to find out more about us.
About the Role:
Join our banking transformation project to reinvent customer-centric sales and marketing. We seek a specialist with 7-10 years' experience to redesign the bank's digital sales funnel using journey design principles. You'll bridge UX thinking with marketing operations to drive measurable CX improvements across all touchpoints.
Key Responsibilities:
- Journey Design & Optimization
-Lead end-to-end redesign of customer journeys for sales/marketing processes
- Map critical paths (e.g., loan applications, account onboarding) using UX methodologies
- Identify and eliminate journey friction points through data-driven insights
- Transformation Execution
- Implement digital marketing capabilities (personalization, automation) aligned to journey frameworks
- Integrate UX research findings into sales campaign strategies
- Optimize conversion funnels using A/B testing and behavioral analytics
- Cross-Functional Collaboration
- Partner with UX teams to translate designs into marketing workflows
- Align technology (martech/CDP), analytics, and branch teams on journey execution
- Train sales teams on journey-centric engagement protocols
- Performance Leadership
- Establish journey KPIs (conversion lift, task completion rates, NPS)
- Develop ROI models linking journey improvements to business outcomes
- Report to executives on transformation progress and CX impact
Qualifications
Experience, Attributes and Qualifications:
Core Requirements:
- 7 -10 years in digital marketing sales transformation roles consulting or corporate
- Proven journey design expertise Portfolio showing redesigned sales funnels journeys
- Banking fintech experience with understanding of regulated environments
- Strong grasp of UX principles applied to conversion optimization
- Proficiency in marketing technologies CRM, CDP, automation tools
- Analytics capability Google Analytics, Adobe Analytics, BI tools
Essential Skills:
- Stakeholder facilitation C suite to frontline workshops
- Data driven decision making quantitative qualitative
- Project leadership in Agile environments
- Consulting approach to problem solving
Preferred Background:
- Experience with financial services customer journeys e.g., mortgage flows, onboarding
- Certifications Google Marketing Platform, CXPA, or UX design methods
- Martech implementation experience Salesforce, Adobe Experience Cloud
- Knowledge of banking compliance KYC, PSD2
- MBA or advanced degree in Marketing Technology
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