Digital Marketing Officer (SEO & SEM)

Responsibilities

• Create professional, SEO-optimized website content tailored to CFD forex market
• Create and implement targeted SEO strategies to improve organic search rankings for internal and client brands.
• Conduct thorough keyword research specific to commodities to identify opportunities for optimization and content creation.
• Optimize website content, meta tags, headers, and images to enhance search visibility.
• Collaborate with content teams to develop SEO-friendly articles, blogs, and resources
• Establish and execute link-building strategies to increase domain authority and improve search rankings
• Monitor and analyze website performance using tools like Google Analytics and SEMrush; provide insights and recommendations for SEO and SEM performance.
• Create, manage, and optimize paid search campaigns on platforms like Google Ads and Bing Ads.
• Stay informed about trends and adjust strategies accordingly to maximize impact.
• Work with cross-functional teams, including sales and trading, to ensure alignment of digital marketing efforts with business goals.

Requirements:

• Bachelors degree in Marketing, Business Analytics, Information Technology, or a related field.
• 7 Proven sales experience in the CFD or financial services industry
• Hands-on expertise in SEM, SEO
• Proficiency in digital marketing tools (e.g., Google Analytics, Google Ads, SEMrush).
• Strong analytical skills to consolidate data from various digital advertising platforms and translate metrics into actionable strategies.
• Digital-savvy with a deep understanding of current social and digital trends.
• Excellent communication skills and a team player mentality; able to work independently under pressure and manage multiple projects with tight deadlines.