Marketing Director, Insurance (150-180K)

Responsibilities Define and deliver Marketing strategies for the company that are well-aligned to key business priorities Work closely with business teams to identify key client target segments and prioritise insights, strategies, and activities to drive improved business outcomes and client experience Work with Regional Marketing and Customer Experience teams, implement the company's Customer Experience Listening and Measurement architecture Provide direction and oversee the development of medi

Morgan McKinley - Hong Kong - Full time

Salary: Competitive

Responsibilities
  • Define and deliver Marketing strategies for the company that are well-aligned to key business priorities
  • Work closely with business teams to identify key client target segments and prioritise insights, strategies, and activities to drive improved business outcomes and client experience
  • Work with Regional Marketing and Customer Experience teams, implement the company's Customer Experience Listening and Measurement architecture
  • Provide direction and oversee the development of medium to long-term roadmap and end-to-end to drive better client and business outcomes
  • Establish sound marketing leadership practices across the Hong Kong Marketing and Customer Experience teams
  • Build and maintain strong collaborative relationship with various business teams
Requirements
  • Bachelor's degree from a reputable university
  • Minimum of 15 years of experience with a strong focus on digital marketing
  • Relevant experience from the Insurance industry is mandatory
  • Relevant experience regarding MCV/MCI
  • Excellent command of English and Chinese
  • Proven leadership skills and experience


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