Head of Social Media and Young Target Marketing, Retail Bank

Your new company A Retail Bank is recruiting for a Team Head of Social Media and Young Target Marketing, this role is pivotal in connecting with the next generation of customers, Gen Z and millennials through vibrant brand storytelling, digital-first campaigns, and meaningful social engagement. Your new role Develop and lead integrated marketing strategies that engage younger audiences, strengthen brand connection, and deliver on key business objectives. Launch captivating campaigns and immersiv

Hays - Hong Kong - Full time

Salary: Competitive

Your new company

  • A Retail Bank is recruiting for a Team Head of Social Media and Young Target Marketing, this role is pivotal in connecting with the next generation of customers, Gen Z and millennials through vibrant brand storytelling, digital-first campaigns, and meaningful social engagement.


Your new role
  • Develop and lead integrated marketing strategies that engage younger audiences, strengthen brand connection, and deliver on key business objectives.
  • Launch captivating campaigns and immersive experiences that resonate emotionally and culturally with our target demographic-across physical and digital spaces.
  • Spearhead localised content strategies, influencer partnerships, and community-building efforts across key platforms like Xiaohongshu, Instagram, and WeChat.
  • Work closely with product, digital, analytics, and compliance teams to ensure timely, relevant, and compliant marketing rollouts.
  • Measure and fine-tune marketing initiatives using KPIs, campaign analytics, and customer insights.
  • Inspire, lead, and grow a passionate team of 5 marketers.


What you'll need to succeed
  • A Bachelor degree in Marketing, Communications, Business, or a related discipline.
  • Minimum 10 years' marketing experience, with 5+ years in a leadership role, preferably in retail banking or consumer marketing.
  • Strong expertise in brand development, digital acquisition, and youth-oriented event marketing.
  • In-depth understanding of Hong Kong's digital media trends and youth culture.
  • Excellent stakeholder communication, team leadership, and project delivery skills.
  • Proficient in written and spoken Chinese and English.


What you need to do now

  • If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Keith Ho now @ 22307474. Alternatively, you can send Keith your CV to keith.ho@hays.com.hk. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
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