About Dah Sing Group The Dah Sing Group is a leading financial services group in Hong Kong offering banking, insurance, financial and other related services through its growing network of over 70 branches in Hong Kong, Macau and Mainland China.
Our currency is caring, teamwork and progressiveness. We accept that everyone is unique and different in talent, but alike in the capacity for growth. Our task is to shape a culture that creates a sense of pride in achieving something beyond just a job, and an environment where you can be your true and authentic self, like at home.
Job Purpose: - Design and implement acquisition, growth, and retention initiatives tailored to affluent customers, aligned with the bank's strategic goals and value propositions for key sub-segments.
- Collaborate with internal stakeholders to holistically meet customer needs through cross-selling, enhancing product penetration, service upgrades, and overall profitability within the affluent segment.
Main Responsibilities: - Develop, design and implement the acquisition, growth and retention programs or activities for affluent customers in line with the Bank's strategic initiatives
- Develop and implement actionable initiatives, according to the defined value proposition of strategic sub-segments, for customer acquisition, cross-selling, service upgrade, customer loyalty enhancement and retention etc.
- Liaise closely with internal stakeholders to cross-sell suitable products and services to meet target customers' needs holistically, and eventually uplift product penetration and profitability of the affluent segments
- Plan, implement and monitor sales activities, marketing campaigns, and customer events. Conduct evaluation & review on such. Also ensure efficient using of the approved marketing budget
- Work collectively with counterparts to drive the development of user-friendly & cost-effective sales and service platforms, aiming to improve customer experience at various touch points
- Support marketing and loyalty programs for private banking segment
Incumbent Requirements: - Degree holder or above in Finance, Marketing, Business Administration or related disciplines
- Minimum 5-6 years of experience in marketing preferably in prestige customer segment marketing, preferably in banking field
- Attentive to details and strong sense of market trend
- Aggressive, goal-oriented and committed to driving business success
- Ability to thrive in fast-paced environment and manage multiple tasks under pressure.
- Excellent interpersonal and people management skills
- Good command of written and spoken English and Chinese
Please note that only shortlisted candidates will be notified.