This position supports the team head in driving the growth of SME (Small and Medium Enterprise) banking products, particularly CASA (Current and Savings Accounts) and lending services. The role focuses on:
Key Responsibilities:
- Business Development & Strategy: Identify growth opportunities and execute marketing strategies to meet business targets.
- Marketing Campaigns: Plan and implement campaigns across multiple channels (e.g., ATL, BTL, social media, PR) to acquire and retain SME customers.
- Cross-Functional Coordination: Work with internal teams to ensure smooth campaign execution and compliance with regulations.
- Market & Competitor Analysis: Monitor trends and competitor activities to refine strategies.
- Performance Tracking: Track campaign results, manage budgets, and support sales performance reviews.
Ideal Candidate Profile:
- 5-8 years of experience in business banking or marketing, preferably with branch operations exposure.
- Strong knowledge of banking products, marketing, and customer segmentation.
- Excellent communication, analytical, and project management skills.
- Fluent in English and Chinese; Putonghua is a plus.
