About Dah Sing Group
The Dah Sing Group is a leading financial services group in Hong Kong offering banking, insurance, financial and other related services through its growing network of over 70 branches in Hong Kong, Macau and Mainland China.
Our currency is caring, teamwork and progressiveness. We accept that everyone is unique and different in talent, but alike in the capacity for growth. Our task is to shape a culture that creates a sense of pride in achieving something beyond just a job, and an environment where you can be your true and authentic self, like at home.
Reporting to Senior Manager of Digital Acquisition & Content Management, you are supposed to assist the team in:
• Developing, maintaining and fine-tuning of the Bank's website into a competitive and sales-oriented channel. It is responsible for the maintenance of all materials on corporate website and as gatekeeper of online corporate identity
• Online marketing campaigns and sales tracking
Main Responsibilities:
Provide day-to-day support on web content management of the Bank's websites and mobile applications. Conduct training to internal users for CMS usage (if necessary)
End-to-end support in the online marketing campaigns for different bank products to meet business KPIs
Work closely with internal and external stakeholders on content management, online sales and campaigns and analysis and reporting of online marketing campaigns across different channels
Keep track of market trends, prepare benchmarking and web statistical reports
Assist in digital banking development projects
Incumbent Requirements:
Higher Diploma, degree or above with major in Business Administration, Marketing, e-Commerce, Creative Media, Information Technology or related disciplines
Relevant experience in banking industry with proven track records in content management & online marketing preferred
Experience in artwork production/adaptation with strong aesthetic sense
Self-motivated with strong analytical and planning skills
Detail-oriented & able to work under pressure to meet tight schedule
Good communication skills and attention to detail
Good knowledge of web applications and new technologies
Experience in HTML, CSS, XML and JavaScript is a must
Experience in using content management system and site analytic tools
Proficient in using Adobe Dreamweaver and Photoshop
Proficient in both spoken and written English and Chinese.
Please note that only shortlisted candidates will be notified.
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