PR & Social Media Specialist - Sports

Responsibilities: Media and Public Relations Management Draft and distribute team announcements and press releases, and track media exposure effectiveness. Build and maintain media relationships, and plan media exposure opportunities. Communicate and manage relationships with relevant government entities. Monitor news media and social media sentiment, analyze online buzz, and propose response strategies. Handle crisis communications to maintain the team's brand image. Social Media Strategy and P

Morgan McKinley - Hong Kong - Full time

Salary: HK$31k -35k pm

Responsibilities:

Media and Public Relations Management
  • Draft and distribute team announcements and press releases, and track media exposure effectiveness.
  • Build and maintain media relationships, and plan media exposure opportunities.
  • Communicate and manage relationships with relevant government entities.
  • Monitor news media and social media sentiment, analyze online buzz, and propose response strategies.
  • Handle crisis communications to maintain the team's brand image.
Social Media Strategy and Planning
  • Develop and implement marketing strategies for official social media channels, aligning with market trends and fan expectations.
  • Manage daily operations and interactions on official social media platforms.
  • Plan and create engaging social media content, collaborating with partners to boost interaction and engagement.
  • Design social media campaigns, promotional initiatives, live streaming of matches and content marketing plans to enhance brand influence.
Requirements:
  • Bachelor's degree or above, preferably in Journalism, Communications, Marketing, Public Relations, Advertising, or Sports-related fields.
  • 4-5 of experience in PR, Media Relations, Sports Reporter/ Editor or social media management; experience in sports or entertainment industries is highly preferred.
  • Candidates with successful cases in crisis communications or brand social media management will be prioritized.


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