Proposition & Healthcare Business Activation

Your new company Join a top-tier insurance provider recognised for its innovation, customer focus, and strong market presence. This is an opportunity to be part of a high-performing team that drives strategic growth through marketing excellence and cross-functional collaboration. Your new role Drive go-to-market strategy and execution for product launches, ensuring alignment across sales, marketing, and product teams Develop clear and compelling messaging, positioning, and value propositions tha

Hays - Hong Kong - Full time

Salary: Competitive

Your new company

Join a top-tier insurance provider recognised for its innovation, customer focus, and strong market presence. This is an opportunity to be part of a high-performing team that drives strategic growth through marketing excellence and cross-functional collaboration.

Your new role
  • Drive go-to-market strategy and execution for product launches, ensuring alignment across sales, marketing, and product teams
  • Develop clear and compelling messaging, positioning, and value propositions that resonate with target audiences and differentiate the product
  • Conduct market and competitive research to identify trends, customer needs, and opportunities for growth
  • Enable sales teams with effective tools, training, and collateral to support product adoption and revenue generation
  • Analyse campaign performance and customer feedback, using insights to refine marketing strategies and improve product-market fit


What you'll need to succeed
  • Proven experience in product marketing, go-to-market strategy, or related roles, ideally within insurance, financial services, or technology
  • Strong communication and storytelling skills, with the ability to translate complex concepts into clear, engaging messages
  • Ability to collaborate effectively across teams and manage multiple stakeholders
  • Analytical mindset with experience in campaign performance tracking and customer insight analysis
  • A proactive, results-oriented approach with a passion for delivering value to both the business and its customers


What you'll get in return
  • The opportunity to lead impactful product launches in a market-leading organisation
  • A collaborative and forward-thinking team culture that values innovation and ownership
  • Professional development and career growth in a high-visibility role
  • Competitive compensation and benefits, along with the chance to shape the future of insurance marketing


What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
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