Job Responsibilities - Develop and implement effective brand building strategies;
- Initiate and execute publicity campaigns to promote the Bank's image through multiple communication channels;
- Liaise with agencies & production houses to implement brand building initiatives;
- Supervised the campaign work progress of internal marketing teams and liaise with the marketing teams for joint campaigns;
- Conduct brand track survey regularly to monitor the brand awareness of the bank;
- Manage and monitor promotion budget on a regular basis;
- Handle and supervise the procurement works of campaigns;
- Perform duties as assigned.
Job Requirements - University graduate with major in Marketing, Communications or relevant disciplines;
- 8-10years of solid experience in planning and implementing integrated communication campaigns across various channels including traditional and new media platforms;
- Experience in banking industry is preferred;
- Good interpersonal ,analytical and problem-solving skills;
- Organized, strong self-motivation and attention to details, ability to work independently and responsively;
- Proficency in MS office and Chinese word processing;
- Good command of both written and spoken English and Cantonese and Mandarin;
- Immediate available is highly preferred.
To Apply Please submit your resume to hrd@icbcasia.com .