Marketing Promotion Specialist 推廣營銷崗

Job Responsibilities 1.制定並執行信用卡及卡貸產品的整體行銷策略，涵蓋線上線下管道推廣，提升品牌曝光及市場份額。 Develop and implement integrated marketing strategies for credit card and loan products across online/offline channels to enhance brand visibility and market share. 2.策劃並落地行銷活動（如節日促銷、聯名活動、用戶增長計畫），監測活動效果並優化投放策略。 Plan and execute marketing campaigns (e.g., seasonal promotions, co-branding events, user acquisition programs), track performance, and optimize strategies. 3.負責數字行銷推廣，包括社交媒體運營、搜索引擎行銷（SEM）、資訊流廣告等，提升用戶轉化率。 Manage digital m

Industrial and Commercial Bank of China (Asia) Limited - Hong Kong - Full time

Salary: Competitive

Job Responsibilities
  • 1.制定並執行信用卡及卡貸產品的整體行銷策略，涵蓋線上線下管道推廣，提升品牌曝光及市場份額。
  • Develop and implement integrated marketing strategies for credit card and loan products across online/offline channels to enhance brand visibility and market share.
  • 2.策劃並落地行銷活動（如節日促銷、聯名活動、用戶增長計畫），監測活動效果並優化投放策略。
  • Plan and execute marketing campaigns (e.g., seasonal promotions, co-branding events, user acquisition programs), track performance, and optimize strategies.
  • 3.負責數字行銷推廣，包括社交媒體運營、搜索引擎行銷（SEM）、資訊流廣告等，提升用戶轉化率。
  • Manage digital marketing initiatives, including social media operations, SEM, and content ads to improve user conversion rates.
  • 4.分析市場趨勢及競品動態，挖掘用戶需求，優化產品賣點與推廣話術。
  • Analyze market trends and competitor strategies, identify user needs, and refine product USPs and promotional messaging.
  • 5.協同產品、技術、客服團隊，推動行銷功能上線（如線上申卡流程優化、自助服務功能推廣）。
  • Collaborate with product, tech, and customer service teams to launch marketing features (e.g., online application optimization, self-service promotion).
  • 6.管理外部合作資源（如媒體、管道商、KOL），拓展異業合作機會，提升獲客效率。
  • Manage external partnerships (e.g., media, agencies, KOLs) and explore cross-industry collaborations to enhance customer acquisition.
  • 7.監控推廣數據（ROI、點擊率、轉化率等），定期輸出分析報告，提出改進建議。
  • Monitor campaign metrics (ROI, CTR, conversion rates), generate reports, and provide actionable insights.
Job Requirements
  • 1.本科及以上學歷，市場行銷、廣告傳媒、商業管理或相關專業優先。
  • Bachelor's degree or above in Marketing, Advertising, Business Management, or related fields preferred.
  • 2.3年以上金融/互聯網行業行銷推廣經驗，熟悉信用卡/消費金融產品推廣邏輯。
  • Minimum 3 years of experience in financial/tech industry marketing, with knowledge of credit card/consumer finance promotion.
  • 3.精通數字行銷工具（如Google Analytics、SEO/SEM、社交媒體平臺），具備活動策劃及數據分析能力。
  • Proficient in digital marketing tools (e.g., Google Analytics, SEO/SEM) with strong campaign planning and data analysis skills.
  • 4.創意豐富，對熱點敏感，能獨立完成行銷方案設計及跨部門協作落地。
  • Creative mindset, ability to capture trends, and drive end-to-end campaign execution with cross-functional teams.
  • 5.出色的溝通能力與執行力，抗壓性強，能在快節奏環境中高效完成目標。
  • Excellent communication and execution skills, resilient under pressure, and goal-oriented in fast-paced environments.
  • 6.中英文流利，普通話標準，具備優秀的內容撰寫與提案能力。
  • Fluency in English and Chinese (Mandarin), with exceptional copywriting and presentation skills.
To Apply
Please submit your resume to hrd@icbcasia.com .
Apply
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