Your new company
Lead the distribution channel management and marketing function for a top-tier local insurer.
Your new role
- Oversee marketing and distribution support for Partnership Distribution channels, including banks, brokers, and strategic partners.
- Develop and implement O2O strategies, manage campaigns, and optimize marketing efforts to drive engagement, product penetration, and channel productivity.
- Leverage the online channels to trigger targeted communications based on customer behaviour and analytics.
- Plan and execute sales promotions and events, monitor campaign performance, and ensure effective communication with internal teams and external partners.
- Provide guidance to team members, manage deliverables, and oversee marketing budgets for efficient resource allocation.
What you'll need to succeed
- University degree with at least 10 years of relevant experience, including strong exposure to channel marketing.
- Sales experience in an insurance, banks, or brokerage business and familiarity with partnership distribution channels.
- Strong project management, financial analysis, and timeline management skills.
- Excellent written and spoken English and Chinese, with strong presentation and interpersonal skills.
- Solid insurance product knowledge and ability to obtain relevant licences for regulated activities.
What you'll get in return
- Take charge of a seasoned team and drive impactful channel marketing initiatives across multiple distribution partners.
- Enjoy the autonomy to design and deliver innovative channel propositions and marketing strategies that influence business growth.
- Work closely with leadership and key decision-makers, gaining high visibility and influence within the organization.
What you need to do now
If you're interested in this role or would like to consult about other professional career opportunities within the insurance industry, please send your CV in Microsoft Word format to winifred.tsang@hays.com.hk
