Job Description Business Area: APAC Marketing
Location: Hong Kong
Reporting to: Head of Multi-Channel Marketing, APAC
Job title: Marketing Executive
Who we're looking for The ideal candidate should have a basic strong understanding of multi-channel marketing strategies, including digital marketing, paid advertising, events and social media, alongside fundamental analytical skill set for data-driven decisions, ideally within the financial services sector. The candidate should be proactive and creative, with a passion for marketing and a desire to learn and grow. They should be adaptable and resilient, embracing change and navigating challenges with a positive attitude. The role is suitable for someone who is team-oriented yet self-motivated, with the ability to thrive in both independent and collaborative settings. The candidate should be culturally sensitive, with the ability to understand and respect diverse perspectives across different markets.
About Schroders We're a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.
We have around 6,000 people on six continents. And we've been around for over 200 years, but keep adapting as society and technology changes. What doesn't change is our commitment to helping our clients, and society, prosper.
The base Hong Kong
The team The APAC Marketing team is responsible for implementing comprehensive marketing and communication strategies across the APAC region. We create targeted campaigns and integrated marketing programs that enhance Schroders' market presence and communicate our value proposition to diverse client segments, including intermediaries (advisory firms, retail banks, private banks, financial institutions), institutional investors (pension funds, sovereign wealth funds, consultants), private markets, insurance companies, and wealth management clients.
Working within Schroders' global marketing framework, we collaborate closely with the Marketing Centres of Expertise, regional and country teams, sales, product development, and corporate communications to ensure a consistent yet locally relevant marketing approach that strengthens Schroders' position as a leading global asset manager while supporting the firm's business growth objectives.
What you'll do The role primarily supports the execution of multi-channel marketing campaigns and digital outreach initiatives. It helps produce and adapt marketing collateral for multiple audience types and maintain regular publications. The role coordinates with vendors to ensure the effective delivery of virtual and in-person events. Additionally, it assists with preparing stakeholder reports, contributes to performance tracking, and monitors market trends to inform business and marketing strategies.
Key Responsibilities: Channel Marketing Campaign Execution
- Support the creation of campaign briefs and project documentation.
- Assist in the execution of multi-channel marketing campaigns, which may involve a range of activities, examples include events, sponsorships, advertising, client engagement, and direct marketing as appropriate.
- Support the implementation of digital journeys to nurture leads through the conversion funnel.
Marketing Collateral Production and Dissemination
- Assist in the origination, adaptation, and production of marketing collateral, ensuring alignment with brand guidelines and marketing objectives. Observe content governance processes to maintain quality and regulatory compliance across relevant jurisdictions.
- Aid in the updating and maintenance of regular marketing publications, ensuring they remain current, relevant, and are disseminated in a timely and accurate manner.
- Support the team in managing digital marketing outreach, including email, social media, and content marketing.
Event Support
- Assist in coordinating event logistics and event collateral production, ensuring seamless collaboration and effective execution.
- Support communication and coordination with vendors and suppliers across multiple countries, ensuring tracking of requirements and consideration of cultural nuances.
- Support the execution of virtual and hybrid events, ensuring technical excellence and engaging experiences for remote participants across different markets.
Communication & Reporting
- Assist in the preparation of marketing reports for internal stakeholders.
- Contribute to the production of regular performance reports with actionable insights for continuous improvement.
- Monitor competitive activities and market dynamics to identify threats and opportunities.
The Knowledge, Experience and Qualifications You Need - Bachelor's degree in Marketing, Business, or a related field
- Ideally having 2 years of experience in multi-channel marketing, preferably within the financial services or related industry
- Candidates with prior experience working in marketing agencies are welcome.
- Good understanding of digital marketing strategies, analytics, email marketing, and social media platforms advantageous.
- Experience with marketing automation tools and CRM systems advantageous.
- Fluent English skills in both spoken and written form; additional Asian languages advantageous.
- Ability to work independently and collaboratively in a dynamic environment.
- Strong organisational skills and attention to detail in a fast-paced marketing environment.
- Ability to collaborate effectively with cross-functional teams and communicate ideas clearly to diverse stakeholders.
- Curiosity of new technologies to improve efficiency and productivity - ie AI tools for marketing.
The Knowledge, Experience and Qualifications That Will Help - Familiarity with the regulatory environment within the financial services industry across Asian markets.
- Knowledge of customer segmentation and experience in targeting strategies that enhance customer engagement.
- Project management skills and experience coordinating cross-functional initiatives.
- Experience working in cross-cultural teams or on international marketing campaigns.
What You'll Be Like A proactive and creative thinker with a genuine interest in marketing and a willingness to learn. A clear communicator, able to share ideas and contribute within the team. Adaptable and resilient, approaching change and challenges with a positive attitude. Team-oriented yet capable of working independently, open to feedback and eager to collaborate. Attentive to detail, able to balance tasks while developing a broader understanding of campaign objectives. Culturally sensitive, with an appreciation for diverse perspectives across different markets.
We recognise potential, whoever you are Our purpose is to provide excellent investment performance to clients through active management. Diversity of thought, facilitated by an inclusive culture, will allow us to make better decisions and better achieve our purpose. This is why inclusion and diversity are a strategic priority for us and why we are an equal opportunities employer. You are welcome here, regardless of your age, disability, gender identity, religious beliefs, sexual orientation, socio-economic background, or any other protected characteristic.
About Us We're a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future.
We have around 6,000 people on six continents. And we've been around for over 200 years, but keep adapting as society and technology changes. What doesn't change is our commitment to helping our clients, and society, prosper.