About the Firm Morgan Stanley (NYSE: MS) is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services. With offices in 42 countries, the firm's employees serve clients worldwide including corporations, governments, institutions and individuals. As a market leader, the talent and passion of our people is critical to our success. We share a common set of values rooted in integrity, excellence and strong team ethic, and we are committed to diversity, inclusion and the development of our people.
Divisional Description Firmwide Marketing elevates our Firm's brand by amplifying, activating and delivering exceptional ideas and insights that unlock new opportunities for our Firm. Through meaningful experiences that drive innovative communications strategies, thought leadership, multichannel campaigns, and content and design, we enhance our brand and drive business growth and awareness globally.
Job Description We are looking to hire an Executive Director to lead our marketing efforts in Asia (excluding India) with a focus on Hong Kong, China, Japan, Singapore and Australia. The role is pivotal in translating global priorities into regionally relevant marketing programmes and campaigns, ensuring alignment with the Firm's brand and business objectives.
The role will appeal to a proactive individual who enjoys variety and is curious about all aspects of marketing. The successful individual will collaborate with global colleagues across a variety of marketing disciplines including brand, content, social media, sponsorships, events and web, with Corporate Communications, as well as a variety of regional business stakeholders. The role dual reports to the Head of International Marketing in London and Head of Corporate Affairs for Asia in Hong Kong.
Key Responsibilities - Cultivate relationships with internal business partners to understand the regional business strategy, priorities as well as competitor activity; synthesize and relay this information to colleagues in London and New York.
- Lead the implementation of Morgan Stanley's marketing strategy and activities in Asia Pacific, ensuring regional programmes reflect global priorities while adapting to local market needs, regulations and cultural context.
- Act as a primary point of contact for regional business stakeholders in a marketing advisory capacity, including strategy, production and implementation.
- Act as a brand custodian, work to facilitate the roll out and implementation of our brand design system; coordinate reviews and support brand governance.
- Manage the relationship with internal creative teams and local agencies to brief and deliver on-brand creative assets for external and internal channels.
- Partner with event, content and social media teams to deliver content assets from regional flagship conferences and marquee events that reinforce our people, insights and expertise.
- Manage and facilitate content, creative and copy for Firm and Executive level social media channels.
- Manage sponsorships including brand assets and approvals, client and employee activations to maximize benefits.
- Deliver a marketing plan for Japan that includes content, creative, digital experiences and Executive level social media presence.
- Act as a brand ambassador and champion all Firmwide Marketing activities regionally; help advance specific projects including digital, web governance and research.
- Monitor the impact of all marketing initiatives, providing regular regional insights and updates to global stakeholders to contextualise needs and nuances of the region.
Qualifications, Skills & Requirements - Minimum of 12 years' experience in strategic marketing, brand strategy, digital marketing, ideally within financial services or other blue-chip organisations.
- Bachelor's degree.
- Proven experience working internationally across borders (in the Asia region would be desirable), with an appreciation of cultural and regional nuances.
- Demonstrated ability to build and nurture cross-functional relationships globally and provide strong people management and leadership to nurture a high-performing, collaborative team.
- Fluent in spoken and written English; Chinese language skills are desirable.
- Strong leadership and stakeholder management skills, with the ability to influence senior management and drive alignment across teams.
- Experience managing campaigns and initiatives, including creative development, paid media, social media and sponsorships.
- Proactive, creative self-starter with a 'can do' attitude; ability to thrive in a fast-paced environment and adapt/reprioritise accordingly.
- Strong attention to detail and commitment to thoroughness and accuracy.
Experience with and interest in AI.
WHAT YOU CAN EXPECT FROM MORGAN STANLEY: We are committed to maintaining the first-class service and high standard of excellence that have defined Morgan Stanley for over 89 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren't just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you'll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There's also ample opportunity to move about the business for those who show passion and grit in their work.
To learn more about our offices across the globe, please copy and paste https://www.morganstanley.com/about-us/global-offices into your browser.
Morgan Stanley is an equal opportunities employer. We work to provide a supportive and inclusive environment where all individuals can maximize their full potential. Our skilled and creative workforce is comprised of individuals drawn from a broad cross section of the global communities in which we operate and who reflect a variety of backgrounds, talents, perspectives, and experiences. Our strong commitment to a culture of inclusion is evident through our constant focus on recruiting, developing, and advancing individuals based on their skills and talents.