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Growth Performance Analytics Manager - Insurance

Roles and Responsibilities: Develop creative marketing concepts that align with business goals and drive growth. Utilize big data and advanced analytics to enhance customer campaigns and decision-making. Design customer campaigns to improve experiences, encourage repurchase behavior, and grow existing customer relationships. Implement targeted communications for personalized engagement with various customer segments. Enhance communication with distribution channels to ensure effective campaign e

Morgan McKinley - Hong Kong - Full time

Salary: Competitive

Roles and Responsibilities:
  • Develop creative marketing concepts that align with business goals and drive growth.
  • Utilize big data and advanced analytics to enhance customer campaigns and decision-making.
  • Design customer campaigns to improve experiences, encourage repurchase behavior, and grow existing customer relationships.
  • Implement targeted communications for personalized engagement with various customer segments.
  • Enhance communication with distribution channels to ensure effective campaign execution.
  • Lead initiatives that improve customer experiences across various segments and groups.
  • Conduct ad-hoc analyses to generate actionable recommendations for senior management.
Team Development:
  • Continuously support team members in campaign execution and the application of analytical models.
  • Collaborate across departments to prepare marketing plans and facilitate campaign launches.
  • Create and manage agent and customer communications, ensuring smooth execution within timelines.
  • Promote ECM campaigns and gather feedback from various stakeholders.
  • Manage the promotional budget effectively.
  • Assist team members in achieving business objectives and support the Department Head in promotional strategies.
Minimum Job Requirements:
  • Bachelor's degree in Actuarial Science, Business, Marketing, or Statistics with at least 10 years of relevant experience in business analysis, development, and database marketing.
  • Experience in financial institutions and knowledge of the insurance industry preferred.
  • Digital marketing experience is a plus.
  • Results-oriented with a proven track record.
  • Strong interpersonal skills for effective liaison with internal and external parties.
  • Excellent problem-solving abilities and proactive teamwork skills.
  • Proficient in spoken and written English and Chinese.


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