Job description
• Assist to design and strengthen value propositions for mass customer and high net worth segment and build corresponding capabilities to support the proposition pillars through customer insight
• Assist to develop acquisition strategies from account acquisition, account activation, relationship deepening to anti-attrition, with the aim to grow customer base and deepen banking relationship
• Assist to drive the development of digital on-boarding and anti-attrition journey with the collaborations with key stakeholders
• Assist to collaborate with external partners to tailor different privileges, loyalty programs and events to induce customers' loyalty to the bank
• Work closely with product teams to develop holistic engagement strategies to enhance customer experience and stickiness
• Enhance product offerings and experience across continuum
• Assist to drive Customer Lifecycle Management initiatives to serve up mass customer and high net worth segment
• Assist to monitor program result and intake quality based on analytics and take respective actions to refine the strategy to achieve the assigned quality intake targets
Job Requirement
• Bachelor Degree with Business Administration, Marketing OR other relevant qualifications
• Minimum of 3 years' retail banking experience and familiar with customer or product acquisition
• Strong project management skills in developing and implementing initiatives and ability in timely and effective problem solving
• Possess understanding of integrated accounts and overall banking products
• Strong personal drive and can work independently and proactively
• Excellent interpersonal, leadership, communication, presentation skills in both written and spoken English and Chinese
• Excellent people management skill, confident to lead the team and influence the others
• Strong numerical ability and analytical skills
• Deep understanding of the local market and competitive landscape
23551000