Totally Bazaar — Gift Gallery!

Head of Customer Acquisition and Digital - Insurance

Key Responsibilities: Campaign Leadership Design and execute strategic campaigns for marketing, customer segments, and product support. Collaborate with distribution channels to identify impactful campaigns and drive successful outcomes. Manage the planning and implementation of end-to-end campaigns, ensuring effective fulfillment. Promote targeted products using a segment-based approach and support product strategies with market insights. Segmentation Model Management Own and promote the enterp

Morgan McKinley - Hong Kong - Full time

Salary: HK$101k -120k pm

Key Responsibilities:
  • Campaign Leadership
    • Design and execute strategic campaigns for marketing, customer segments, and product support.
    • Collaborate with distribution channels to identify impactful campaigns and drive successful outcomes.
    • Manage the planning and implementation of end-to-end campaigns, ensuring effective fulfillment.
    • Promote targeted products using a segment-based approach and support product strategies with market insights.
  • Segmentation Model Management
    • Own and promote the enterprise segmentation model across various stakeholders.
    • Work with research teams to keep the segmentation model aligned with business objectives.
    • Develop materials tailored to meet the needs of different stakeholders.
  • Strategic Initiative Management
    • Oversee the planning and execution of strategic initiatives assigned by management.
    • Regularly communicate with stakeholders to ensure alignment on KPIs and project goals.
    • Manage budgets and ensure risks are identified and addressed proactively.
  • Channel Communications
    • Collaborate with channels to create valuable communication content for sales support.
    • Produce and disseminate materials, ensuring necessary approvals and effective publication.
    • Assess the efficacy of published materials and implement improvements as necessary.
    • Engage with distribution channels to promote campaigns and gather feedback.
  • Team Development and Culture
    • Mentor team members to ensure high-quality deliverables.
    • Support the department head in fostering a positive work environment.
    • Assist with ad hoc projects as needed.
    • Qualifications:
    • Education: Bachelor's degree in Business Administration or related field.
    • Experience:
      • At least 10-15 years in financial, insurance, or related fields.
      • Minimum of 8 years in Campaign Management, Marketing, Customer Segmentation, Business Development, or Project Management.
    • Skills:
      • Proven leadership of cross-functional teams.
      • Strong business acumen with a results-oriented focus.
      • Excellent problem-solving, stakeholder management, and project management abilities.
      • Proficient in data analysis.


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