Job description
Responsibilities
- Develop and execute growth strategies to drive user acquisition, activation, engagement, and retention for Alipay+ wealth management products in Hong Kong.
- Design and optimize end-to-end digital funnels for wealth-related journeys, including onboarding, KYC, portfolio setup, recurring investment, and product cross-sell.
- Partner with product, risk, compliance, and design teams to ensure all growth initiatives align with business goals, regulatory requirements, and user experience standards.
- Identify and prioritize new opportunities for digital wealth product innovation, leveraging deep knowledge of Hong Kong wealth platforms (e.g., robo-advisory, fund platforms, brokerage apps, MPF/ORSO-linked offerings).
- Conduct in-depth analysis of user behavior, market dynamics, and competitive intelligence to guide roadmap and growth strategy.
- Lead data-driven experiments (A/B testing, lifecycle automation, segmentation) to improve conversion and long-term portfolio engagement.
- Build and manage channel strategies across owned, paid, and partnership channels, ensuring compliance with wealth management marketing rules.
- Establish and track KPIs for user growth and product performance, producing insights to inform strategic decisions.
Job Requirement
Requirements
- Bachelor's degree in business, finance, marketing, data analytics, or related field; advanced degree is a plus.
- 8+ years of experience in growth, product management, digital wealth management, or fintech within Hong Kong; strong understanding of HK SFC regulations, wealth product categories, and digital advisory processes.
- Deep familiarity with digital wealth management platforms in Hong Kong, including user journeys, onboarding processes, product shelves, portfolio tools, and compliance considerations.
- Proven experience designing and optimizing data-driven growth funnels for investment or wealth products.
- Demonstrated ability to collaborate across product, marketing, compliance, and engineering teams in a matrix environment.
- Excellent communication and stakeholder-management skills.
- Passion for fintech innovation and strong awareness of wealth-tech trends, competitive products, and emerging digital investment behaviors in Hong Kong.
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