Ready to shape the voice of a leading asset manager across APAC? This senior role blends editorial excellence, product marketing leadership, and data-driven client engagement. Youll set the regional content strategy, elevate brand leadership, and translate complex investment ideas into compelling narratives that drive action.
Role Overview
Youll lead APAC product and content marketing, acting as the brands storyteller and strategic ambassador. From thought leadership to product narratives across vehicles , youll craft multi-format content that resonates with institutions, intermediaries/financial advisors, and end investors across the region.
What Youll Do
- Build and execute a high-impact APAC product and content marketing strategy that strengthens brand leadership and deepens client relationships.
- Serve as a subject matter expert on active strategies across asset classes and vehicles
- Champion product diversification—positioning comprehensive capabilities to meet evolving market needs across APAC.
- Create and oversee engaging, on-brand content across channels and formats—reports, articles, video scripts, social, and digital experiences.
- Generate timely investment themes and editorial pipelines aligned to business priorities and market events.
- Innovate content delivery with data-driven methodologies to drive measurable engagement and conversion.
- Apply editorial rigor—ensuring content is differentiated, insightful, actionable, and compliant.
- Streamline processes and drive marketing efficiency through optimization, leverage, and smart innovation.
- Lead strategic projects and step in where needed to support key growth initiatives.
Qualifications
- Bachelors degree or higher in economics, journalism, communications, or a related field.
- Experience operating across APAC markets and tailoring content to regional nuances.
- 15+ years of product marketing/ investment/financial writing and content leadership, with deep knowledge of markets, asset management, products, and investor behavior.
- Proven ability to turn complex financial concepts into compelling, client-centric stories that drive outcomes.
- Passion for client engagement and continuous improvement through content performance analytics.
- Experienced leader with excellent interpersonal skills; confident coordinating across markets and teams.
- Digitally savvy, with hands-on experience using data to inform and optimize content engagement.
If you are interested in this role or any other related opportunities, please send your profile to tristan.pang@interfillgroup.com.