As one of the worlds largest banking and financial services organisations, HSBC has been connecting customers to opportunities since 1865. With operations in 63 countries and territories, HSBCs unparalleled international network links developed and emerging markets, and spans the worlds largest and fastest-growing trade corridors. The bank serves more than 40 million customers through its commercial, retail, investment and private banking businesses, which are supported by operational and functional teams around the world.
Role outline:
- The Director of Communications, Customer and Culture acts as the strategic communications partner to the Group Customer and Culture Director. They will report to the Global Head of Internal Communications.
- The role holder will be part of the Customer and Culture, and Global Internal Communications leadership teams.
- The role offers a rare opportunity to shape the narrative and drive impactful change on one of the banks strategic priorities.
- Core responsibilities:
- Lead high-impact, insight-led and creative communications that aligns to the banks ambition “to be the most trusted bank globally, putting customers at the heart of everything we doâ€.
- Lead on the development of communications narrative and strategy that articulates and drives customer centricity amongst the colleague base and showcase this externally.
- Create compelling, innovative and bold communications campaigns and activations to drive a change in thinking internally around a high performance, high care culture centred on our customers.
- Align to the How We Lead framework and ensure comms strategies and plans complement and support the roll-out.
- Ensure internal and external positioning is consistent.
- Core capabilities:
- Is dynamic, confident, creative and execution focused.
- Is great with senior leaders and can influence across peers and senior stakeholders.
- Has experience leading global communications strategies across large matrix organisations while crafting modern customer-led narratives that are fit for the future.
- Is a strong creative writer with a passion for simplifying.
- Is commercial in focus and understands how strategic communication impacts organisational success.
- Has knowledge of whats hot in terms of the most powerful communications techniques that have the biggest reach.
- Understands of how to harness great story telling to deliver the most compelling content.
- Is well versed in creating compelling communications campaigns, short form content and creative executions that pack a punch and work with different demographics.
- Leverages data and insights to design, test, and continually improve communications strategies for maximum clarity, reach, and impact.
- Has good knowledge of digital platforms and whats required for exceptional UX.
Other important elements:
- Can work with high degree of autonomy on day-to-day work and escalate to the appropriate party as needed.
- Experience of working at ‘Communications Director or ‘Head of Communications level.
- Ability to deliver high-quality products and exceptional services that provide value and exceed expectations.
- Able to work in an ambiguous environment, prioritise and reconcile competing demands and resolve complex issue.
- Strong integrity and a demonstrable commitment to ethics.
- A champion for inclusion – creates an environment in which all people feel like they belong.
- Strong strategic abilities – use a diverse set of insights to develop a broad perspective and lay out a vision of what the bank/team can achieve.
- High energy with a strong EQ and interpersonal skills.
If interested in the role, please click on APPLY.