We are currently seeking a high calibre professional to join our team as a
Senior Marketing Manager, Digital Commercialisation. In this role you will: Digital Strategy
- Lead the development of a cohesive digital marketing strategy that brings together our core channels (Search, Social, Programmatic, Video), our key capabilities (ABM, Marketing Automation, Digital journeys), and our optimisation levers (testing, targeting, measurement). The goal is to ensure all of these work together as one integrated digital ecosystem rather than operating as separate tactics
- Establish clear standards for how digital activity should be planned, measured, and governed, enabling teams across markets to deliver work that is consistent, scalable, and compliant
- Partner with Marketing, Data, Platforms, Analytics and key stakeholders to prioritise investment and shape long-term roadmaps that strengthen how we use digital channels and capabilities to support commercial goals
- Provide strategic guidance on digital best practices and emerging trends, helping teams understand where digital can add the most value and drive meaningful outcomes
Performance Marketing & Optimisation
- Oversee the planning, delivery, and optimisation of digital activity across paid and owned channels, with particular focus on strengthening Search and Email/Marketing Automation performance
- Review and interpret performance marketing insights to refine strategies, strengthen targeting and journey flows, and identify opportunities for testing and experimentation
- Produce clear, insightful reporting for senior stakeholders, highlighting what's driving results, where optimisations are needed, and how digital contributes to ROI and commercial impact
Stakeholder Engagement & Market Enablement
- Act as a trusted advisor to senior stakeholders, influencing digital marketing strategy, investment decisions, and customer engagement priorities
- Facilitate cross-team collaboration across Global, Local, Business Marketing, Client & Sectors, Marketing Services, onshore/offshore teams, and business to accelerate commercial programmes and improve digital maturity
- Develop practical playbooks, channel guides, frameworks, and how-to materials that help markets execute effectively and consistently
To be successful you will need: - Extensive years of experience in digital marketing, either in an agency or in-house environment, with exposure to complex and regulated industries
- Proven expertise in Search (SEO, SEM, GEO) and Email/Marketing Automation, with strong understanding of how these channels drive performance, engagement, and pipeline
- Experience working with large global digital media agencies, overseeing strategy, governance, and performance optimisation
- Deep expertise across marketing technologies, including automation, analytics, data platforms, experimentation, and measurement
- Strong commercial acumen with the ability to translate digital performance into business outcomes, pipeline contribution, and revenue impact
- Highly analytical, with strong problem-solving skills and the ability to work confidently with large, complex data sets to inform decision-making
- Ability to operate effectively in a fast-paced, matrixed environment, managing competing priorities and leading through ambiguity
- B2B marketing experience strongly preferred, ideally within financial services or professional services sector
Opening up a world of opportunity http://www.hsbc.com/careers HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Issued by The Hongkong and Shanghai Banking Corporation Limited.
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