Role Overview:
Join our dynamic marketing team as an EDM Campaign Assistant Manager, where you'll lead electronic direct mail (EDM) initiatives to engage insurance agents, brokers, bank relationship managers, and key stakeholders; drive targeted campaigns to promote general insurance, life insurance, and pension products while ensuring compliance and maximizing ROI in a fast-paced, regulated environment.
Job Opportunity: Campaign Coordinator - Marketing Department
Our client, a leader in the Insurance industry, is seeking a dedicated and driven Campaign Coordinator to join their marketing team. This is a contract position focused on developing and executing digital marketing campaigns.
Role & Responsibilities
- Develop and implement digital marketing strategies in line with the company's objectives.
- Coordinate with affiliates to ensure campaign success.
- Analyze campaign results and provide detailed reports.
- Optimize strategies based on analytical findings to enhance campaign performance.
- Work collaboratively with other departments to align marketing initiatives with broader company goals.
Key Skills
- Profound knowledge of digital marketing tools and strategies.
- Experience in managing affiliate relationships and understanding of affiliate marketing strategies.
- Ability to synthesize complex data into actionable goals.
- Excellent skills in communication and collaboration.
- Strong problem-solving abilities and attention to detail.
Bachelor's degree in Marketing, Business, or related field; 5+ years in EDM/email marketing within insurance (general, life, or pension funds), with proven success in B2B campaigns targeting agents/brokers; exceptional communication skills for engaging diverse stakeholders (e.g., brokers, agents, bank managers); experience with EDM platforms (e.g., Marketo, Eloqua) and analytics tools (e.g., Google Analytics).
Bachelor's degree in Marketing, Business, or related field; 5+ years in EDM/email marketing within insurance (general, life, or pension funds), with proven success in B2B campaigns targeting agents/brokers; exceptional communication skills for engaging diverse stakeholders (e.g., brokers, agents, bank managers); experience with EDM platforms (e.g., Marketo, Eloqua) and analytics tools (e.g., Google Analytics).
