Digital Marketing Manager (Fintech HK$ 40-45k)

Your next Platform

Our client, who is a financial technology services provider with market leading, proprietary products, to locate suitable candidates for Digital Marketing Manager position.

Your Scope

• Full-process operation of the company's digital media marketing, covering major mainland platforms (WeChat Business Account, WeChat Video Account, Douyin, and Xiaohongshu, etc) and Hong Kong platforms (Facebook, Instagram, YouTube, etc.).
• Responsible for promotional content for the company, covering digital media copywriting (official website copywriting, Video Account copywriting, Douyin copywriting, etc.), event copywriting, promotional brochures, etc.
• Responsible for advertising placement, including budget planning, placement targeting, data monitoring, effect review and optimization
• Coordinate KOL/KOC collaborations, including selection, negotiation, execution, results monitoring and analysis
• Ensuring compliance adherence of digital media content according to regulatory standards of Hong Kong and Mainland China financial industries

Your Qualifications

• 3+ years of experience in digital media operations, with practical experience operating on mainstream platforms in Mainland China and Hong Kong; experience in the financial industry or copywriting; experience in copywriting for quantitative finance or securities companies is preferred.
• Possess content planning and implementation capabilities; clear thinking; able to combine the characteristics of both market platforms to produce content that aligns with brand tone, professionalism, and communicability.
• Familiar with the logic of various new media advertising placements; experience in placement and optimization; able to control placement effectiveness.
• Experience in KOL/KOC collaboration; experience in collaborating with KOLs in the financial sector is preferred.
• Fluency in English and Mandarin

*IANG / Work Visa candidates welcome

**Candidates with less experience will be considered for Digital Marketing Officer position.

岗位简要 :

• 负责公司数字化媒体的整体运营，包括内地主流平台（如微信公众号、视频号、抖音、小红书等）以及香港主要社交平台（Facebook、Instagram、YouTube 等）
• 负责编写并优化公司各类宣传内容，包括新媒体文案（官网、视频号、抖音等）、品牌传播文案、活动文案、宣传册等物料。
• 承担平台广告投放的全流程管理，涵盖预算制定、投放策略、数据监控、效果分析与优化调整。
• 统筹 KOL/KOC 合作，包括资源筛选、沟通洽谈、合作执行、效果跟踪，总体搭建和完善公司的 KOL 合作体系
• 参与公司各类品牌活动的策划与落地，并负责活动相关文案（如邀请函、主持稿、宣传文章等）的撰写、修改与定稿
• 确保新媒体内容符合监管要求，遵循香港与内地金融行业的宣传规范，有效规避传播风险。

职位要求 :

• 3年及以上数字化媒体运营经验，熟悉内地与香港主要平台的实际运营；具有金融行业从业或文案经验，拥有量化金融或证券类机构文案经验者优先。
• 具备内容策划与落地能力，逻辑清晰，能够结合两地平台特性输出符合品牌调性、专业度及传播需求的内容
• 熟悉各类数字化媒体广告投放、优化经验，有效评估与提升投放效果
• KOL/KOC合作对接经验，有与金融领域KOL合作经验者优先。