Digital Marketing Officer
Key Responsibilities
- Design and implement digital marketing campaigns aimed at achieving set objectives.
- Curate and manage content across the website, social media channels, and email communications.
- Execute SEO/SEM strategies, perform website updates, and manage conversion tracking.
- Conduct in-depth market analysis and competitor research to shape marketing initiatives.
- Support the digital promotion of offline events.
- Maintain precise data tracking through tags, pixels, and UTMs.
Qualifications
- Education: Bachelor's degree in Marketing, Communications, Digital, or a related discipline is preferred.
- Experience: 3 years of experience in B2C retail, preferably within sectors such as luxury consumer goods, home appliances & products, building materials, or electrical appliances.
- Technical Skills: Hands-on experience with Google/Meta advertising, SEO/SEM techniques, email/CRM platforms, GA4/tagging, and proficient copywriting in both English and Chinese.
- Interpersonal Skills: Exceptional communication and interpersonal abilities, with a track record of meeting tight deadlines.
- Personal Attributes: Self-motivated, detail-oriented, independent, and a cooperative team player.
- Language Skills: Proficient in both spoken and written English and Chinese.
