- Own Regional Strategy and P&L
- Lead Digital Marketing Transformation
About Our Client Our client is a global financial services group with a strong presence in emerging markets, offering innovative solutions for online trading and investing. They are committed to empowering individuals through technology and expertise, and are now seeking a senior leader to accelerate growth in the Greater China region.
Job Description As Senior Regional Marketing Manager (China market focus), you will play a critical role in shaping and executing the regional business strategy. Key responsibilities include:
- Designing and implementing targeted marketing strategies for China and Chinese-speaking markets.
- Owning the country-level P&L and allocating budgets to achieve commercial goals.
- Leading cross-functional collaboration with Sales, Product, Compliance, and Partnerships teams.
- Driving digital marketing initiatives across acquisition, CRM, and funnel optimization.
- Acting as the internal advocate for the region, providing insights and recommendations to leadership.
- Overseeing onboarding funnel improvements and ensuring smooth client journeys.
- Developing strategic plans for 2026 and beyond, ensuring clear business direction.
The Successful Applicant - 10+ years of experience in regional marketing or country management roles, with a strong focus on China.
- Proven ability to deliver measurable business impact and manage P&L.
- Deep knowledge of digital marketing strategies and tools.
- Strategic thinker with strong organizational skills and a proactive, business-oriented mindset.
- Excellent communication and stakeholder management skills.
- Fluency in Mandarin and English (written and spoken).
- Experience in financial services or brokerage; crypto background is a plus.
- Ability to navigate regulatory complexities in China.
What's on Offer - A senior leadership role with full ownership of regional strategy and P&L.
- Opportunity to shape the future of a fast-growing global brand in Greater China.
- Competitive compensation, discretionary bonus, hybrid working policy, and comprehensive benefits.
- Career growth in a dynamic, collaborative environment with international exposure.