About the company A large Financial Institution is seeking a high-caliber Senior Marketing Manager to champion large-scale sponsorships, drive audience engagement, manage external partnerships, and high-profile celebrity engagements.
About the role Reporting to the Director, this unique individual contributor role offers the autonomy to masterfully orchestrate multi-channel campaigns and on-ground activations that define the public face of an industry giant.
Responsibilities - Lead the end-to-end execution of high-impact marketing and sponsorship campaigns, from initial content development to large-scale on-ground activations.
- Direct and manage high-profile celebrity engagements and external partnerships to maximize market presence and audience reach.
- Plan and deploy integrated advertising and publicity strategies to ensure consistent, high-visibility messaging across all platforms.
- Act as the primary liaison between internal business functions, PR firms, and production houses to ensure seamless project delivery.
- Maintain absolute consistency in visual identity and messaging across every internal and external touchpoint.
- Oversee comprehensive marketing budgets and analyze campaign data to provide actionable post-program reports.
- Manage complex timelines and cross-functional deliverables to ensure all initiatives are executed efficiently and on schedule.
Requirements - At least 10+ years in marketing, campaign management, or related senior roles, preferably within large financial institutions.
- A Bachelor's degree or higher in Marketing, Communications, or a business-related discipline.
- Proven track record in managing high-profile celebrity engagements, sponsorships, and external agency relationships.
- A sharp eye for detail and a sophisticated sense of design aesthetics to ensure consistent identity across all platforms.
- The ability to multitask and lead complex, fast-paced projects with precision, from budgeting to final reporting.
- Fluency in English and Chinese, with the interpersonal skills to influence stakeholders at all levels.
- Expert-level knowledge of social media trends and digital marketing tools, paired with proficiency in Excel and PowerPoint for data-driven reporting.