Your new company
A European Private bank with a longstanding heritage of discretion, excellence, and client-centric wealth management, is currently seeking an experienced Director, Public Relations & Brand Management to lead communications, brand, and storytelling strategy across the Hong Kong and Singapore business. This role is suited for a communications specialists from private banking or asset management who combines strategic thinking with strong execution skills, and who understands the importance of brand integrity, regulatory awareness, and refined storytelling in engaging UHNW/HNW clients.
Your new role Public Relations & Communications - Develop and execute an integrated PR and communications strategy aligned with global brand positioning and regional business objectives
- Lead media relations, including press engagement, messaging, press releases, media monitoring, and issue management
- Act as a trusted communications advisor to senior management and key internal stakeholders
Brand Management - Own and safeguard the bank's brand identity, voice, and positioning across Hong Kong and Singapore
- Ensure all external and internal communications consistently reflect the bank's brand values, visual identity, and tone
- Localise global brand initiatives to ensure relevance and impact in regional markets
- Manage brand governance in close coordination with global teams
Crafting Compelling Storytelling & Content - Lead the development of clear, compelling, and compliant storytelling across all channels
- Draft, edit, review, and approve corporate content including:
- Client and internal communications
- Website content and digital pages
- Brochures, leaflets, and marketing materials
- Social media posts and campaigns
- Press releases and media materials
- Thought-leadership content and executive messaging
- Ensure content is tailored to UHNW/HNW audiences while meeting regulatory and compliance standards
Events & Thought Leadership - Oversee the planning and execution of client events, partner events, and thought-leadership initiatives in Hong Kong and Singapore
- Conceptualise flagship events that strengthen brand positioning and client engagement
Digital & Social Media - Manage and grow the bank's social media presence, ensuring high-quality, compliant, and on-brand content
- Collaborate with compliance and legal teams to ensure regulatory adherence across all digital platforms
Stakeholder & Agency Management
- Work closely with global communications, marketing, compliance, and legal teams
- Manage external agencies including PR, branding, content, digital, and events partners
What you'll need to succeed - 10+ years of experience in public relations, communications, brand management, and content development within private banking, wealth management, asset management, or financial services
- Strong track record in brand stewardship and corporate storytelling in a regulated environment
- Proven experience covering Hong Kong and Singapore markets
- Deep understanding of UHNW/HNW client communications and institutional brand positioning
- Excellent written and verbal communication skills in English and Chinese (Cantonese and Mandarin)
- Strategic, detail-oriented, and able to operate with professionalism and discretion
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Keith Ho now @22307474. Alternatively, you can also send Keith your CV to Keith.Ho@hays.com.hk. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.