Mark Cuban Recommended Books



ORIGINAL POST
Posted by PSR_AXP 3 yrs ago
Hopping Over the Rabbit Hole: How Entrepreneurs Turn Failure into Success
by Anthony Scaramucci, Peter H. Diamandis (Foreword), Tony Robbins (Introduction)
 
Develop the Scaramucci mindset that drives entrepreneurial success
 
Hopping over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor—but nothing could be further from the truth. In the real world, an entrepreneur batting .150 goes directly to the Hall of Fame. Things happen. You make a bad hire, a bad strategic decision, or suffer the consequences of an unforeseen market crash. You can't control what happens to your business, but you can absolutely control how you react, and how you turn bumps in the road into ramps to the sky. Anthony Scaramucci has been there and done that, again and again, and has ultimately come out on top; in this book, he shares what he wishes he knew then.
 
Your chances of becoming an overnight billionaire are approximately the same as your chances of being signed to the NBA. Success is hard work, and anxiety, and tiny hiccups that can turn into disaster with a single misstep. This book shows you how to use adversity to your ultimate advantage, and build the skills you need to respond effectively to the unexpected.
Learn how to deal with unforeseen events Map a strategic backup plan, and then a backup-backup plan Train yourself to react in the most productive way Internalize the lessons learned by a leader in entrepreneurship.
 
For every 23-year-old billionaire who just created a new way to send a picture on a phone, there are countless others who have failed, and failed miserably. Hopping over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.
 
Rework
by Jason Fried
 
Rework shows you a better, faster, easier way to succeed in business.
 
Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf.
 
Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses.
 
What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you.
 
With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages. 
 
Linchpin: Are You Indispensable?
by Seth Godin
 
In bestsellers such as Purple Cow and Tribes, Seth Godin taught readers how to make remarkable products and spread powerful ideas. But this book is about you—your choices, your future, and your potential to make a huge difference in whatever field you choose.

There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Linchpins are the essential building blocks of great organizations. They may not be famous but they're indispensable. And in today's world, they get the best jobs and the most freedom.

As Godin writes, "Every day I meet people who have so much to give but have been bullied enough or frightened enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must." 
 
The Power of Broke
by Daymond John, Daniel Paisner
 
Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke - with nothing but a heart full of hope and a ferocious drive to succeed by any means possible.
 
Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark.
 
Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You’ll meet:
 
· Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry
· Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family recipe, her maxed out credit cards, and a heaping dose of faith
· 11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma’s sewing machine, a stash of loose fabric, and his unique sartorial flair
 
When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you’ll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.  
 
Atlas Shrugged
by Ayn Rand
 
This is the story of a man who said that he would stop the motor of the world and did. Was he a destroyer or the greatest of liberators?
 
Why did he have to fight his battle, not against his enemies, but against those who needed him most, and his hardest battle against the woman he loved? What is the world’s motor — and the motive power of every man? You will know the answer to these questions when you discover the reason behind the baffling events that play havoc with the lives of the characters in this story.
 
Tremendous in its scope, this novel presents an astounding panorama of human life — from the productive genius who becomes a worthless playboy — to the great steel industrialist who does not know that he is working for his own destruction — to the philosopher who becomes a pirate — to the composer who gives up his career on the night of his triumph — to the woman who runs a transcontinental railroad — to the lowest track worker in her Terminal tunnels.
 
You must be prepared, when you read this novel, to check every premise at the root of your convictions.
 
This is a mystery story, not about the murder — and rebirth — of man’s spirit. It is a philosophical revolution, told in the form of an action thriller of violent events, a ruthlessly brilliant plot structure and an irresistible suspense. Do you say this is impossible? Well, that is the first of your premises to check. 
 
Healthy Buildings
How Indoor Spaces Drive Performance and Productivity
by Joseph G. Allen
 
"This book should be essential reading for all who commission, design, manage, and use buildings--indeed anyone who is interested in a healthy environment."--Norman Foster
 
As businesses around the world consider when and how to reopen their doors to fight COVID-19, the Director of Harvard's Healthy Buildings Program and Harvard Business School's leading expert on urban resilience reveal what you can do to harness the power of your offices and homes to protect your health--and boost every aspect of your performance and well-being.
 
Ever feel tired during a meeting? That's because most conference rooms are not bringing in enough fresh air. When that door opens, it literally breathes life back into the room. But there is a lot more acting on your body that you can't feel or see. From our offices and homes to schools, hospitals, and restaurants, the indoor spaces where we work, learn, play, eat, and heal have an outsized impact on our performance and well-being. They affect our creativity, focus, and problem-solving ability and can make us sick--jeopardizing our future and dragging down profits in the process.
 
Charismatic pioneers of the healthy building movement who have paired up to combine the cutting-edge science of Harvard's School of Public Health with the financial know-how of the Harvard Business School, Joseph Allen and John Macomber make a compelling case in this urgently needed book for why every business and home owner should make certain relatively low-cost investments a top priority. Grounded in exposure and risk science and relevant to anyone newly concerned about how their surroundings impact their health, Healthy Buildings can help you evaluate the impact of small, easily controllable environmental fluctuations on your immediate well-being and long-term reproductive and lung health. It shows how our indoor environment can have a dramatic impact on a whole host of higher order cognitive functions--including things like concentration, strategic thinking, troubleshooting, and decision-making. Study after study has found that your performance will dramatically improve if you are working in optimal conditions (with high rates of ventilation, few damaging persistent chemicals, and optimal humidity, lighting and noise control). So what would it take to turn that knowledge into action?
 
Cutting through the jargon to explain complex processes in simple and compelling language, Allen and Macomber show how buildings can both expose you to and protect you from disease. They reveal the 9 Foundations of a Healthy Building, share insider tips, and show how tracking what they call "health performance indicators" with smart technology can boost a company's performance and create economic value. With decades of practice in protecting worker health, they offer a clear way forward right now, and show us what comes next in a post-COVID world. While the "green" building movement introduced important new efficiencies, it's time to look beyond the four walls--placing the decisions we make around buildings into the larger conversation around development and health, and prioritizing the most important and vulnerable asset of any building: its people. 
 
The Gospel of Wealth
by Andrew Carnegie
 
Andrew Carnegie (1835-1919) was a Scottish- American businessman, a major philanthropist, and the founder of the Carnegie Steel Company which later became U. S. Steel. He considered the U. S. as the role model for democratic government. In 1886, he penned his most radical work, entitled Triumphant Democracy. The work was an attempt to argue his view that the American republican system of government was superior to the British monarchical system. He devoted his life to the work of providing the capital for purposes of public interest and was a powerful supporter of the movement for spelling reform as a means of promoting the spread of the English language. Later in his life, he gave away most of his riches to fund the establishment of many libraries, schools, and universities in Scotland, America and worldwide. His other works include An American Four-in-Hand in Britain (1883), Round the World (1884), The Empire of Business (1902), A Life of James Watt (1905) and Problems of To-day (1907).
 
It's About Damn Time
How to Turn Being Underestimated into Your Greatest Advantage
by Arlan Hamilton
 
“A hero's tale of what’s possible when we unlock our potential, continue the search for knowledge, and draw on our lived experiences to guide us through the darkest moments.”—Stacey Abrams
 
From a black, gay woman who broke into the boys' club of Silicon Valley comes an empowering guide to finding your voice, working your way into any room you want to be in, and achieving your own dreams.
 
In 2015, Arlan Hamilton was on food stamps and sleeping on the floor of the San Francisco Airport, with nothing but an old laptop and a dream of breaking into the venture capital business: she couldn't understand why people starting companies all looked the same (white, male), and saw the chance to invest in the ideas and people who didn't conform to this image of how a founder is "supposed to look." She had no contacts or network in Silicon Valley, no background in finance - or even a college degree. What she did have was fierce determination and the will to succeed.
 
As much as we wish it weren't so, we still live in a world where being underrepresented often means being underestimated. But as someone who makes her living investing in high-potential founders who also happen to be female, LGBTQ, or people of color, Arlan understands that being undervalued simply means that a big upside exists. Because even if you have to work twice as hard to get to the starting line, she says, once you are on a level playing field, you will sprint ahead.
 
Despite what society would have you believe, Arlan argues, a privileged background, an influential network, and a fancy college degree are not pre-requisites for success. Drawing on her remarkable journey from food stamps to venture capitalist, she inspires us all to defy other people's expectations and become the role models we've been looking for. 
 
The Changing World Order
Why Nations Succeed and Fail
by Ray Dalio
 
NEW YORK TIMES BESTSELLER
 
“A provocative read...There are few tomes that coherently map such broad economic histories as well as Mr. Dalio’s. Perhaps more unusually, Mr. Dalio has managed to identify metrics from that history that can be applied to understand today.” —Andrew Ross Sorkin, The New York Times
 
From legendary investor Ray Dalio, author of the #1 New York Times bestseller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes—and to offer practical advice on how to navigate them well.
 
A few years ago, Ray Dalio noticed a confluence of political and economic conditions he hadn’t encountered before. They included huge debts and zero or near-zero interest rates that led to massive printing of money in the world’s three major reserve currencies; big political and social conflicts within countries, especially the US, due to the largest wealth, political, and values disparities in more than 100 years; and the rising of a world power (China) to challenge the existing world power (US) and the existing world order. The last time that this confluence occurred was between 1930 and 1945. This realization sent Dalio on a search for the repeating patterns and cause/effect relationships underlying all major changes in wealth and power over the last 500 years.
 
In this remarkable and timely addition to his Principles series, Dalio brings readers along for his study of the major empires—including the Dutch, the British, and the American—putting into perspective the “Big Cycle” that has driven the successes and failures of all the world’s major countries throughout history. He reveals the timeless and universal forces behind these shifts and uses them to look into the future, offering practical principles for positioning oneself for what’s ahead. 
 
The Sports Gene
Inside the Science of Extraordinary Athletic Performance
by David Epstein
 
Now a New York Times Bestseller! With a new chapter added to the paperback.
 
In high school, I wondered whether the Jamaican Americans who made our track team so successful might carry some special speed gene from their tiny island. In college, I ran against Kenyans, and wondered whether endurance genes might have traveled with them from East Africa. At the same time, I began to notice that a training group on my team could consist of five men who run next to one another, stride for stride, day after day, and nonetheless turn out five entirely different runners. How could this be?
 
We all knew a star athlete in high school. The one who made it look so easy. He was the starting quarterback and shortstop; she was the all-state point guard and high-jumper. Naturals. Or were they?
 
The debate is as old as physical competition. Are stars like Usain Bolt, Michael Phelps, and Serena Williams genetic freaks put on Earth to dominate their respective sports? Or are they simply normal people who overcame their biological limits through sheer force of will and obsessive training?
 
The truth is far messier than a simple dichotomy between nature and nurture. In the decade since the sequencing of the human genome, researchers have slowly begun to uncover how the relationship between biological endowments and a competitor’s training environment affects athleticism. Sports scientists have gradually entered the era of modern genetic research.
 
In this controversial and engaging exploration of athletic success, Sports Illustrated senior writer David Epstein tackles the great nature vs. nurture debate and traces how far science has come in solving this great riddle. He investigates the so-called 10,000-hour rule to uncover whether rigorous and consistent practice from a young age is the only route to athletic excellence.
 
Along the way, Epstein dispels many of our perceptions about why top athletes excel. He shows why some skills that we assume are innate, like the bullet-fast reactions of a baseball or cricket batter, are not, and why other characteristics that we assume are entirely voluntary, like an athlete’s will to train, might in fact have important genetic components.
 
This subject necessarily involves digging deep into sensitive topics like race and gender. Epstein explores controversial questions such as:
 
Are black athletes genetically predetermined to dominate both sprinting and distance running, and are their abilities influenced by Africa’s geography?
Are there genetic reasons to separate male and female athletes in competition?
Should we test the genes of young children to determine if they are destined for stardom?
Can genetic testing determine who is at risk of injury, brain damage, or even death on the field?
Through on-the-ground reporting from below the equator and above the Arctic Circle, revealing conversations with leading scientists and Olympic champions, and interviews with athletes who have rare genetic mutations or physical traits, Epstein forces us to rethink the very nature of athleticism. 
 
Rebooting AI
Building Artificial Intelligence We Can Trust
by Gary Marcus
 
Two leaders in the field offer a compelling analysis of the current state of the art and reveal the steps we must take to achieve a truly robust AI.
 
Despite the hype surrounding AI, creating an intelligence that rivals or exceeds human levels is far more complicated than we are led to believe. Professors Gary Marcus and Ernest Davis have spent their careers at the forefront of AI research and have witnessed some of the greatest milestones in the field, but they argue that a computer winning in games like Jeopardy and go does not signal that we are on the doorstep of fully autonomous cars or superintelligent machines. The achievements in the field thus far have occurred in closed systems with fixed sets of rules. These approaches are too narrow to achieve genuine intelligence. The world we live in is wildly complex and open-ended. How can we bridge this gap? What will the consequences be when we do? Marcus and Davis show us what we need to first accomplish before we get there and argue that if we are wise along the way, we won't need to worry about a future of machine overlords. If we heed their advice, humanity can create an AI that we can trust in our homes, our cars, and our doctor's offices.
 
Reboot provides a lucid, clear-eyed assessment of the current science and offers an inspiring vision of what we can achieve and how AI can make our lives better. 
 
Call Me Ted
by Ted Turner
 
The great American maverick of our time releases his long-awaited memoir, revealing his lonely childhood, the devastating loss of his father, intimate details of his marriage to Jane Fonda, and his unparalled success as a businessman and philanthropist. 
 

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COMMENTS
PSR_AXP 3 yrs ago
The Only Investment Guide You'll Ever Need
by Andrew Tobias
 
For more than twenty-five years, The Only Investment Guide You'll Ever Need has been America's favorite finance guide, winning the allegiance of more than a million readers across the country. Now this indispensable book has been fully revised and updated-covering all the new tax laws-and reorganized with a new user-friendly design. Concise, witty, and truly understandable, Andrew Tobias shows you how to use your money to your best advantage-no matter how much or how little you have.
 
  • How to spend smarter-and save $1,000 or more
  • When to invest in stocks, and how
  • The ins and outs of investing on the Internet
  • Tax strategies, from tuition to retirement
  • Whom-if anyone-you can trust to manage your money
  • and much, much more
 
How to spend smarter--and save $1,000 or more
When to invest in stocks, and how
The ins and outs of investing on the Internet
Tax strategies, from tuition to retirement
The basics of life insurance
Who--if anyone--you can trust to manage your money
The inside skinny on annuities, real estate, and Social Security
and much, much more 
 
That's What She Said
What Men and Women Need To Know About Working Together
by Joanne Lipman
 
First things first: There will be no man shaming in That’s What She Said. A recent Harvard study found that corporate “diversity training” has actually made the gender gap worse—in part because it makes men feel demonized. Women, meanwhile, have been told closing the gender gap is up to them: they need to speak up, to be more confident, to demand to be paid what they’re worth. They discuss these issues amongst themselves all the time. What they don’t do is talk to men about it.
 
It’s time to end that disconnect. More people in leadership roles are genuinely trying to transform the way we work together, because there's abundant evidence that companies with more women in senior leadership perform better by virtually every measure. Yet despite good intentions, men often lack the tools they need, leading to fumbles, missteps, frustration and misunderstanding that continue to inflict real and lasting damage on women's careers.
 
That's What She Said solves for that dilemma. Filled with illuminating anecdotes, data from the most recent studies, and stories from Joanne Lipman’s own journey to the top of a male-dominated industry, it shows how we can win by reaching across the gender divide. What can the Enron scandal teach us about the way men and women communicate professionally? How does brain chemistry help explain men’s fear of women’s emotions at work? Why did Kimberly Clark have an all-male team of executives in charge of their Kotex tampon line? What can we learn from Iceland’s campaign to “feminize” an entire nation? That’s What She Said shows why empowering women as true equals is an essential goal for women and men—and offers a roadmap for getting there.
 
That’s What She Said solves for:
 
· The respect gap
· Unconscious bias
· Interruptions
· The pay and promotion gap
· Being heard
· The motherhood penalty
· “Bropropriation” and “mansplaining”
· And more…. 
 
The Master Algorithm
How the Quest for the Ultimate Learning Machine Will Remake Our World
by Pedro Domingos
 
A thought-provoking and wide-ranging exploration of machine learning and the race to build computer intelligences as flexible as our own
 
In the world's top research labs and universities, the race is on to invent the ultimate learning algorithm: one capable of discovering any knowledge from data, and doing anything we want, before we even ask. In The Master Algorithm, Pedro Domingos lifts the veil to give us a peek inside the learning machines that power Google, Amazon, and your smartphone. He assembles a blueprint for the future universal learner--the Master Algorithm--and discusses what it will mean for business, science, and society. If data-ism is today's philosophy, this book is its bible. 
 
White Working Class
Overcoming Class Cluelessness in America
by Joan C. Williams 
 
"It is really worth a read…" -- Former Vice President Joe Biden, interviewed on Pod Save America
 
Now in paperback with a new Foreword by Mark Cuban and a new Preface by the author, White Working Class explains why so much of the elite's analysis of the white working class is misguided, rooted in class cluelessness.
 
Joan C. Williams, described as having "something approaching rock star status" by the New York Times, explains that many people have conflated "working class" with "poor"--but the working class is, in fact, the elusive, purportedly disappearing middle class. They often resent the poor and the professionals alike. But they don't resent the truly rich, nor are they particularly bothered by income inequality. Their dream is not to join the upper middle class, with its different culture, but to stay true to their own values in their own communities--just with more money. While white working-class motivations are often dismissed as racist or xenophobic, Williams shows that they have their own class consciousness.
 
White Working Class is a blunt, bracing narrative that sketches a nuanced portrait of millions of people who have proven to be a potent political force. For anyone stunned by the rise of populist, nationalist movements, wondering why so many would seemingly vote against their own economic interests, or simply feeling like a stranger in their own country, White Working Class will be a convincing primer on how to connect with a crucial set of workers--and voters.
 
Cashing in on the American Dream
How to Retire at 35
by Paul Terhorst
 
A brilliant and practical five year plan for all who dream of retiring while they're young and healthy enough to enjoy it. Provides clear advice on how to overcome the personal, financial and psychological obstacles. 
 
Principles
Life and Work
by Ray Dalio
 
#1 New York Times Bestseller
 
“Significant...The book is both instructive and surprisingly moving.” —The New York Times
 
Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.
 
In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success.
 
In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.
 
Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press. 
 
Self-Made Success
Ivy League Shark Tank Entrepreneur Reveals 48 Secret Strategies To Live Happier, Healthier, And Wealthier
by Shaan Patel
 
Some people succeed financially. Others succeed academically. Still others succeed spiritually, mentally, and emotionally. But there are a select few who succeed across all fields—the Self-Made Successes. This book reveals the exact blueprint of how you can achieve success on every level.
 
• Universal Success Strategies — From harnessing Parkinson’s Law to mastering the powerful Pareto Principle, learn to get what you want out of life.
• Wealth Success Strategies — Dream of amassing wealth? It’s easy to capture it all if you remember to never trade your time for money and be the big fish in a small pond.
• Entrepreneurship Success Strategies — Be your own boss. Launch your company by doing what you already know—and never go to a gunfight without bullets.
• Social Success Strategies — Outsider no more. Grow your social skills by learning how to embrace your failures and never playing the comparison game.
• Productivity Success Strategies — You can work smarter and harder with these six steps to greater productivity, like starting your day with a Morning Power Hour.
• Mental Success Strategies — You are in charge of your own mind. Sweat out these mental bench presses, such as treating entitlement as the enemy, for a stronger mind.
• Marketing Success Strategies — Get noticed. Learn the secrets to planting viral content and joining people to your cause to make a splash in the world.
• Academic Success Strategies — Go to college—and survive! You’ll earn honors with these secrets to studying the easy way.
 
So can you really have it all at a young age? Yes. Throw out the conventional wisdom that says you have to pay your dues or climb the corporate ladder. You can have it all and you can have it now. In Self-Made Success, I will show you how. 
 
Why Men Rebel
by Ted Robert Gurr
 
Why Men Rebel was first published in 1970 after a decade of political violence across the world. Forty years later, serious conflicts continue in Africa, Asia and the Middle East. Ted Robert Gurr reintroduces us to his landmark work, putting it in context with the research it influenced as well as world events. Why Men Rebel remains highly relevant to today's violent and unstable world with its holistic, people-based understanding of the causes of political protest and rebellion. With its close eye on the politics of group identity, this book provides new insight into contemporary security challenges. 
 
The Innovator's Dilemma
When New Technologies Cause Great Firms to Fail
by Clayton M. Christensen
 
The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without. 
 
Mr. Putin
Operative in the Kremlin
by Fiona Hill
 
Who is Vladimir Putin? Observers have described him as a "man from nowhere"-someone without a face, substance, or soul. Russia experts Fiona Hill and Clifford Gaddy argue that Putin is in fact a man of many and complex identities. Drawing on a range of sources, including their own personal encounters, they describe six that are most essential: the Statist, the History Man, the Survivalist, the Outsider, the Free Marketeer, and the Case Officer. Understanding Putin's multiple dimensions is crucial for policy-makers trying to decide how best to deal with Russia.
 
Hill and Gaddy trace the identities back to formative experiences in Putin's past, including his early life in Soviet Leningrad, his KGB training and responsibilities, his years as deputy mayor in the crime and corruption-ridden city of St. Petersburg, his first role in Moscow as the "operative" brought in from the outside by liberal reformers in the Kremlin to help control Russia's oligarchs, and his time at the helm of a resurgent Russian state. The authors examine the nature of the political system Putin has built, explaining it as a logical result of these six identities.
 
Vladimir Putin has his own idealized view of himself as CEO of "Russia, Inc." But rather than leading a transparent public corporation, he runs a closed boardroom, not answerable to its stakeholders. Now that his corporation seems to be in crisis, with political protests marking Mr. Putin's return to the presidency in 2012, will the CEO be held accountable for its failings?  
 
Machine Learning For Dummies
by John Paul Mueller
 

Your comprehensive entry-level guide to machine learning

While machine learning expertise doesn’t quite mean you can create your own Turing Test-proof android—as in the movie Ex Machina—it is a form of artificial intelligence and one of the most exciting technological means of identifying opportunities and solving problems fast and on a large scale. Anyone who masters the principles of machine learning is mastering a big part of our tech future and opening up incredible new directions in careers that include fraud detection, optimizing search results, serving real-time ads, credit-scoring, building accurate and sophisticated pricing models—and way, way more.
 
Unlike most machine learning books, the fully updated 2nd Edition of Machine Learning For Dummies doesn't assume you have years of experience using programming languages such as Python (R source is also included in a downloadable form with comments and explanations), but lets you in on the ground floor, covering the entry-level materials that will get you up and running building models you need to perform practical tasks. It takes a look at the underlying—and fascinating—math principles that power machine learning but also shows that you don't need to be a math whiz to build fun new tools and apply them to your work and study.
 
  • Understand the history of AI and machine learning
  • Work with Python 3.8 and TensorFlow 2.x (and R as a download)
  • Build and test your own models
  • Use the latest datasets, rather than the worn out data found in other books
  • Apply machine learning to real problems

 

Whether you want to learn for college or to enhance your business or career performance, this friendly beginner's guide is your best introduction to machine learning, allowing you to become quickly confident using this amazing and fast-developing technology that's impacting lives for the better all over the world.
 
The True Believer
Thoughts on the Nature of Mass Movements
by Eric Hoffer
 
A stevedore on the San Francisco docks in the 1940s, Eric Hoffer wrote philosophical treatises in his spare time while living in the railroad yards. The True Believer -- the first and most famous of his books -- was made into a bestseller when President Eisenhower cited it during one of the earliest television press conferences. Completely relevant and essential for understanding the world today, The True Believer is a visionary, highly provocative look into the mind of the fanatic and a penetrating study of how an individual becomes one.

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Cold Calling Techniques
Stephen Schiffman
 

The definitive guide to cold calling success!

 
For more than thirty years, Stephan Schiffman, America's #1 corporate sales trainer, has shown millions of salespeople how to close a deal. In this newest edition of Cold Calling Techniques (That Really Work!), he'll show you why cold calling is still a central element of the sales cycle and where to find the best leads. Updated with new information on e-mail selling, refining voice-mail messages, and online networking, his time-tested advice includes valuable discussion points that you'll need to cover in order to effectively present your product or service and arrange a meeting. Schiffman teaches you how to use his proven strategies to:
 
  • Turn leads into prospects
  • Learn more about the client's needs
  • Convey the ability to meet the client's demands
  • Overcome common objections
 
With Cold Calling Techniques (That Really Work!), 7th Edition, you'll watch your performance soar as you beat the competition and score a meeting every time!
 
The Fountainhead
by Ayn Rand
 
The revolutionary literary vision that sowed the seeds of Objectivism, Ayn Rand's groundbreaking philosophy, and brought her immediate worldwide acclaim.
 
This modern classic is the story of intransigent young architect Howard Roark, whose integrity was as unyielding as granite...of Dominique Francon, the exquisitely beautiful woman who loved Roark passionately, but married his worst enemy...and of the fanatic denunciation unleashed by an enraged society against a great creator. As fresh today as it was then, Rand’s provocative novel presents one of the most challenging ideas in all of fiction—that man’s ego is the fountainhead of human progress...
 
The Only Game in Town
Central Banks, Instability, and Avoiding the Next Collapse
by Mohamed A. El-Erian
 
NEW YORK TIMES BESTSELLER • A roadmap to what lies ahead and the decisions we must make now to stave off the next global economic and financial crisis, from one of the world’s most influential economic thinkers and the author of When Markets Collide
 
“The one economic book you must read now . . . If you want to understand [our] bifurcated world and where it’s headed, there is no better interpreter than Mohamed El-Erian.”—Time
 
Our current economic path is coming to an end. The signposts are all around us: sluggish growth, rising inequality, stubbornly high pockets of unemployment, and jittery financial markets, to name a few. Soon we will reach a fork in the road: One path leads to renewed growth, prosperity, and financial stability, the other to recession and market disorder.
 
In The Only Game in Town, El-Erian casts his gaze toward the future of the global economy and markets, outlining the choices we face both individually and collectively in an era of economic uncertainty and financial insecurity. Beginning with their response to the 2008 global crisis, El-Erian explains how and why our central banks became the critical policy actors—and, most important, why they cannot continue is this role alone. They saved the financial system from collapse in 2008 and a multiyear economic depression, but lack the tools to enable a return to high inclusive growth and durable financial stability. The time has come for a policy handoff, from a prolonged period of monetary policy experimentation to a strategy that better targets what ails economies and distorts the financial sector—before we stumble into another crisis.
 
The future, critically, is not predestined. It is up to us to decide where we will go from here as households, investors, companies, and governments. Using a mix of insights from economics, finance, and behavioral science, this book gives us the tools we need to properly understand this turning point, prepare for it, and come out of it stronger. A comprehensive, controversial look at the realities of our global economy and markets, The Only Game in Town is required reading for investors, policymakers, and anyone interested in the future. 
 

Our Mathematical Universe
My Quest for the Ultimate Nature of Reality
by Max Tegmark
 
Our Mathematical Universe is a journey to explore the mysteries uncovered by cosmology and to discover the nature of reality. Our Big Bang, our distant future, parallel worlds, the sub-atomic and intergalactic - none of them are what they seem. But there is a way to understand this immense strangeness - mathematics. Seeking an answer to the fundamental puzzle of why our universe seems so mathematical, Tegmark proposes a radical idea: that our physical world not only is described by mathematics, but that it is mathematics. This may offer answers to our deepest questions: How large is reality? What is everything made of? Why is our universe the way it is? 
 
The Great Revolt
Inside the Populist Coalition Reshaping American Politics
by Salena Zito
 
Standout syndicated columnist and CNN contributor Salena Zito, with veteran Republican strategist Brad Todd, reports across five swing states and over 27,000 miles to answer the pressing question: Was Donald Trump's election a fluke or did it represent a fundamental shift in the electorate that will have repercussions--for Republicans and Democrats--for years to come.
 
The history of the American electorate is not a litany of flukes; instead it is a pattern of tectonic plate-grinding, punctuated by a landscape-altering earthquake every generation or so. Donald Trump's electoral coalition is smashing both American political parties and its previously impenetrable political news media.The political experts called the 2016 election wrong and in the wake of the 2016 election surprise, the experts have continued to blow it - looking to predict the coming demise of the President without pausing to consider the durability of the trends and winds that swept him into office.
 
The Great Revolt delves deep into the minds and hearts of the voters the make up this coalition. What emerges is a group of citizens who cannot be described by terms like "angry," "male," "rural," or the often-used "racist." They span job descriptions, income brackets, education levels, and party allegiances. What unites them is their desire to be part of a movement larger than themselves that puts pragmatism before ideology, localism before globalism, and demands the respect it deserve from Washington.
 
Zito and Todd have traveled on over 27,000 miles of country roads to interview more than 300 Trump voters in 10 swing counties. What they have discovered is that these voters were hiding in plain sight--ignored by both parties, the media, and the political experts all at once, ready to unite into the movement that spawned the greatest upset in recent electoral history. Deeply rooted in the culture of these Midwestern swing states, Zito and Brad Todd reframe the discussion of the "Trump voter" to answer the question: What next? 
 
Political Tribes
Group Instinct and the Fate of Nations
by Amy Chua
 
The bestselling author of Battle Hymn of the Tiger Mother, Yale Law School Professor Amy Chua offers a bold new prescription for reversing our foreign policy failures and overcoming our destructive political tribalism at home
 
Humans are tribal. We need to belong to groups. In many parts of the world, the group identities that matter most - the ones that people will kill and die for - are ethnic, religious, sectarian, or clan-based. But because America tends to see the world in terms of nation-states engaged in great ideological battles - Capitalism vs. Communism, Democracy vs. Authoritarianism, the "Free World" vs. the "Axis of Evil" - we are often spectacularly blind to the power of tribal politics. Time and again this blindness has undermined American foreign policy.
 
In the Vietnam War, viewing the conflict through Cold War blinders, we never saw that most of Vietnam's "capitalists" were members of the hated Chinese minority. Every pro-free-market move we made helped turn the Vietnamese people against us. In Iraq, we were stunningly dismissive of the hatred between that country's Sunnis and Shias. If we want to get our foreign policy right - so as to not be perpetually caught off guard and fighting unwinnable wars - the United States has to come to grips with political tribalism abroad.
 
Just as Washington's foreign policy establishment has been blind to the power of tribal politics outside the country, so too have American political elites been oblivious to the group identities that matter most to ordinary Americans - and that are tearing the United States apart. As the stunning rise of Donald Trump laid bare, identity politics have seized both the American left and right in an especially dangerous, racially inflected way. In America today, every group feels threatened: whites and blacks, Latinos and Asians, men and women, liberals and conservatives, and so on. There is a pervasive sense of collective persecution and discrimination. On the left, this has given rise to increasingly radical and exclusionary rhetoric of privilege and cultural appropriation. On the right, it has fueled a disturbing rise in xenophobia and white nationalism.
 
In characteristically persuasive style, Amy Chua argues that America must rediscover a national identity that transcends our political tribes. Enough false slogans of unity, which are just another form of divisiveness. It is time for a more difficult unity that acknowledges the reality of group differences and fights the deep inequities that divide us. 
 
The Undoing Project
A Friendship That Changed Our Minds
by Michael Lewis
 
Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In The Undoing Project, Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality. 
 
The Politics Industry
How Political Innovation Can Break Partisan Gridlock and Save Our Democracy
by Katherine M. Gehl
 
Most people believe that our political system is a public institution with high-minded principles and impartial rules derived from the Constitution. In reality, it has become a private industry dominated by a textbook duopoly-the Democrats and the Republicans-and plagued and perverted by unhealthy competition between the players. Tragically, it has therefore become incapable of delivering solutions to America's key economic and social challenges. In fact, there's virtually no connection between our political leaders solving problems and getting reelected. In The Politics Industry, Katherine Gehl and Michael Porter take a radical new approach. They ingeniously apply the tools of business analysis-and Porter's distinctive Five Forces framework-to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change-a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws. Their bracing assessment and practical recommendations cut through the endless debate about various proposed fixes, such as term limits and campaign finance reform. The result: true political innovation. 
 
Competing in the Age of AI
Strategy and Leadership When Algorithms and Networks Run the World
by Marco Iansiti
 

AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.

Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning--to drive ever more accurate, complex, and sophisticated predictions.
 
When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani:
 
  • Present a framework for rethinking business and operating models
  • Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models
  • Explain the opportunities and risks created by digital firms
  • Describe the new challenges and responsibilities for the leaders of both digital and traditional firms

 

Packed with examples--including many from the most powerful and innovative global, AI-driven competitors--and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.
 
The Lean Startup
How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
 
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
 
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.
 
The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
 
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever. 

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