His mum owns Edipresse (Asia Tatler magazine and a shit load of other titles devoted to excess, like Yacht and Jet and Watch, etc etc). it doesn't surprise me he's swanning around in helicopters saving the world "for the voiceless" with his dynamic use of lenses. He's not a bad guy or anything, just hopelessly clueless!
I think the clueless mindset he displays is endemic to that whole class. They do a bit of coverage of half-arsed philanthropy in Tatler, which Peter Guy in his SCMP column discussed quite interestingly recently.
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