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Joe Rogan made the headlines last year when his highly lucrative exclusivity deal with Spotify was revealed. The Joe Rogan Experience, one of the most successful podcasts in the world first appeared on Spotify on September 1 and from December 1, all episodes were released exclusively on the streaming platform, having previously boasted a huge following on YouTube.
While the financial benefits for Rogan and the show are undeniable, Statista's Martin Armstrong asks (and answers) has restricting his reach led to a drop in relevance? Google Trends data for the U.S. suggests that this may be the case.
There has been a clear dampening of search interest for the term 'Joe Rogan' since the episodes were moved over to Spotify. Previous spikes of interest generated when the show was more widely accessible have largely disappeared, relatively speaking.
https://www.tectalk.co/joe-rogan-search-traffic-has-dropped-40-since-his-spotify-exclusive-began/#google_vignette