Due to its limited success, less than 30% of employers are still using senior job titles to attract or retain employees in 2024.
Known as ‘job title inflation’, employers usually offer exaggerated job titles for talent attraction and retention. However, a poll has revealed that less than 30% of employers are still using senior job titles as a strategy to attract or retain employees in 2024 despite its limited success.
In Asia, titles do hold more importance, thus job title inflation is a common practice in Hong Kong and Greater China, and has recently become a global trend. According to Robert Walters Hong Kong, there was a 46% rise in the number of UK and Ireland job adverts that had the words "lead" or "manager" in the title throughout 2023 – but required no more than two years' experience.