YUM launches The Fourth Meal!

Known for ignoring public health concerns and pioneering weapons-grade junk food, this conglomerate’s subsidiaries have most recently given us the cheeseburger-stuffed pizza (Pizza Hut), the Dorito-shelled taco (Taco Bell), and the “Double Down” (KFC)—a bacon and cheese sandwich that replaces bread with slabs of deep-fried chicken. So it should come as no surprise that with the three meals hitting their caloric max-out point, Yum! Brands has been leading the effort to add a whole new gorging session to America’s daily schedule.


The campaign is called “fourth meal” and was originally launched in a series of Taco Bell spots telling kids that “everyone is a fourth mealer—some just don’t know it yet.” Now, new “fourth meal” ads are once again popping up all over television, insisting that “sometimes the best dinner is after dinner.”



http://www.truthdig.com/report/item/the_revolutionaries_feeding_the_obesity_crisis_20120617/?ln

[sarc]

It's about time that somebody made a bigger effort here, since there are still some Americans left who can walk unassisted. Go for it, America!

[/sarc]