Launch of hello Hang Lung Malls Rewards Program

(Hong Kong, March 30, 2021) Hang Lung Properties has always endeavoured to stay true to their service philosophy of customer-centricity.

In its constant effort to provide more intimate and convenient shopping experiences to customers, the Company today announced the launch of hello Hang Lung Malls Rewards Program and Hang Lung Malls App, a strategic rewards program that integrates all respective offers and promotions onto one single platform. With over 600 merchants across its shopping malls including Fashion Walk, Grand Plaza, Hollywood Plaza, Gala Place, Amoy Plaza, Kornhill Plaza, Peak Galleria, and the commercial buildings in Central (including 1 Duddell Street, Printing House, Baskerville House and Standard Chartered Bank Building), the Hang Lung Malls App allows members to shop and spend across Hang Lung properties to earn unlimited points redeemable for attractive gifts. Additionally, customers can enjoy personalized shopping experiences and excitement that only Hang Lung Malls can bring.

Deepened customer engagement with personalised yet extraordinary experience

The new reward program is titled as hello, as suggested by its name, “Hello” is a universal greeting that conveys not only cordial hospitality but also connects people to one another that, echoes to the objective of this reward program. Ms. Helen Lau, Deputy Director (Head of Hong Kong Leasing and Management) of Hang Lung Properties said, “We always put customer-centricity at the heart of our operations and we have been enhancing our tenant mix with the goal of creating compelling spaces that cater various needs of our customers. The launch of hello Hang Lung Malls Rewards Program and Hang Lung Malls App together can better engage our loyal customers and also boost footfall. Unlike other discount-based rewards programs seen in the market, we work closely with our brand partners on personalized experiences for our loyal customers.”

Extensive launch promotions to engage our members with an uplifting shopping experience

To celebrate the launch of the hello Hang Lung Malls Rewards Program and Hang Lung Malls App, Hang Lung Properties has launched a series of time-limited offers and welcome promotions to drive member sign-up. Within the promotion period, members can enjoy below offers upon successful registration:

1. HK$25 e-voucher of designated merchants;
2. 500 hello points for the first upload of electronic payment receipts of HK$50 or above at mall merchants onto the app;
3. Redeem e-Cash Vouchers from designated merchants with hello points at discounted rate;
4. Redeem various limited offers on the app, including e-Cash Vouchers of various merchants. For instance, Monopoly Dreams Hong Kong^TM, Grand Kornhill Cinema, Masterbeef and many more dining privileges

hello members can also earn 1.5 times hello points upon spending of HK$1,000 or above during weekends and public holidays from March 30 to June 30, 2021.

From April to June 2021, Hang Lung Properties will also collaborate with selected merchants for members to redeem unique experiences ranging from admission Private tour with Mr. Monopoly of Monopoly Dreams Hong Kong^TM with admission tickets for four guests; personal styling service and an afternoon tea set at Vivienne Westwood; private reservation service at Masterbeef; private movie party booking at Grand Kornhill Cinema, to name but a few.

Digitalize membership system to take customer experience to new heights

The hello Hang Lung Malls Rewards Program and Hang Lung Malls App took nearly a year to develop. "We hope to optimize the data management of shopping malls through this program so as to better understand customers' spending behaviours and deliver bespoke customer services through more targeted marketing strategies. We will continue to enhance our app features in the coming months, and these include parking and event reservation features for a more convenient customers’ shopping experience,” Mr. Joseph To, Director – Customer Franchise of Hang Lung Properties.

Special camera device set-up for members’ trial with rewards

From now on till April 18, Hang Lung Properties has set up a playful and innovative 360° panoramic camera device at Fashion Walk in Causeway Bay for customer engagement. Unlike traditional photo devices, this is capable of capturing every unique angle of our guests. Visitors can take a snap by signing up as hello members and win a HK$25 e-Cash Voucher of designated merchant as reward.