Just thinking about coffee can improve your focus

Posted by Ed 13 mths ago
The source of coffee’s powerful stimulating effects may not be limited to the caffeine in it, or even to its rich, distinct aroma. A new study suggests that merely being exposed to cues about coffee is enough to perk up the mind, and make us more likely to concentrate on the task at hand, while the same could not be said for tea.

Crucially, however, this was only found to be true for people who psychologically link coffee with ideas of alertness, ambition, and productivity, as is the case in western cultures.

The Australian and Canadian researchers behind the study saw that for participants from tea-drinking cultures like Japan, China, and Korea, coffee cues were no more potent than those for its more gently caffeinated cousin.


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Ed 13 mths ago

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